IAAPA Attractions Expo 2017 Conference Brochure - 18

EDUCATIONAL SEMINAR
MONDAY, NOV. 13
2-3:15 p.m.
Belmont Park: Food and Beverage Case Study
Ken Whiting and Lenny Freund hit the beach for the 11th
annual IAAPA Food and Beverage Case Study. Since 1925,
Belmont Park in San Diego has had a rich history, and it
continues to grow in popularity. Ken and Lenny reviewed the
past financial experience of the park's food and beverage (F&B)
operation and made recommendations to address short- and
long-term growth for sales and profits. The Belmont Park team
then made changes based on those recommendations and the
team's priorities. In this session, you will see the actual results
of Ken and Lenny's work with Belmont Park and learn how to
implement the best of their ideas in your own F&B operation.
SPEAKERS: Ken Whiting, ICAE, President, Whiting's Foods;
Lenny Freund, Owner, Freund Family Foods

Supervisor Development 2.0 - Next Steps
for Managing the Transition from Frontline
Employee to Supervisor
Building on the success of the HR Matters session on
transitioning frontline employees to supervisor positions at
IAAPA Attractions Expo 2016, this session features a deeper
dive into the strategies and techniques needed to support the
ongoing professional development of your seasonal supervisor
team. Specific topics include coaching, one-on-one meetings, and
developing problem-solving skills. Don't worry, if you missed the
session last year, which focused on best practices in selecting,
training, and supporting new supervisors, you're still welcome to
attend this session and will walk away with strategies to improve
your operations.
SPEAKER: Matt Heller, Founder, Performance Optimist
Consulting

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Marketing Creates: Marketing Platforms,
Content Tools, and Scalable Programs

Experience Design: Emerging
New Paradigms

Dive into how to develop an effective marketing media strategy
utilizing various platforms and tools to scale your message.
Gain valuable insights into how to invest marketing dollars in
an adjustable way and understand the best content tools and
platforms for your strategy. Companies with internal discussions
on these topics typically have the most successful marketing
strategies and plans.

Experience design is driving innovation and experimentation
across every form of audience engagement, from theme parks
and museums to retail and mixed-use attractions. Museums
are introducing augmented reality (AR) and virtual reality (VR)
experiences, malls are incorporating museum-like attractions,
and theme parks are creating entirely new formats of immersive
storytelling. Discover what's happening at the cutting edge of
experience design. Who are some of its leading proponents, and
what are the effective combinations they are exploring? What
unique qualities continue to attract audiences to immersive
experiences in shared physical (i.e., nondigital) spaces? How do
we entertain, enthrall, and find meaning in a world of 18 billion
connected devices?

SPEAKER: Mike Wente, Chief Creative Officer, VML North
America

Point-of-Sale System Decision
Making for FECs
Payment technology has come a long way from bills and coins
and now includes not only debit and credit cards, but also mobile
payment technologies that allow guests to pay with just a tap
of their smartphone. It's all about technology, and innovation
is the lifeblood of any successful family entertainment center
(FEC) enterprise, including point-of-sale systems. Learn more
about what to expect when you invest in the latest technology
- from reports, record keeping, and booking business, you may
be surprised at the capabilities. If you are new to the business,
you can't afford to miss this session. Seasoned FEC operators
will identify everything from the basics you must expect to the
"bells and whistles" you may wish to add. Walk away with a solid
understanding of the type of questions you should ask a vendor
before you make this heavy investment.
SPEAKER: Marc Pollock, General Manager, Apex Parks Group

SPEAKERS: Abby Coombs, Project Lead, Interpretation, Event
Communications; Kurt Haunfelner, Principal, KEH Creative
Consulting; Nancy Seruto, Executive Producer, Walt Disney
Imagineering; Vaki Mawema, Project Architect, Gensler

3:30-4:45 p.m.
Accelerating Souvenir Revenues
High-impact, heavy-margin novelty sales success! Learn how to
turn your boring novelty kiosk into a high-margin, fun revenue
driver. Discover ideas you can quickly and easily implement
to help develop your brand and improve your per caps on a
consistent and ongoing basis. Avoid the "me-too" effect of simply
reacting to trends and learn how to create your own bustling
trends for family entertainment venues of any size. Understand
step by step how to implement a new program at your park,
center, or attraction that will generate growth for your souvenir
program among one-time visitors and repeat guests as well.
SPEAKERS: Jim Weigl, Founder, President, and Inventor,
Virginia Toy and Novelty Company; Joseph Leung, Executive
Director, Revenue, Ocean Park
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