IAAPA Attractions Expo 2017 Conference Brochure - 23

PROGRAM
How to Bridge the Gap between
Marketing and Operations to Deliver
the Best Guest Experience at Your Park
The last thing a marketing team wants to do is promise great
experiences through ads, social media, news stories, photos,
videos, and sales calls only to see delivery fall short when the
guest visits the park. Conversely, it's extremely frustrating for
an operations team to not be informed about promotions,
contests, promises made in advertising, or commitments made
in response to special group requests. By bridging the gap
between marketing and operations, parks can ensure that they
have both satisfied guests and a healthy and collaborative
behind-the-scenes environment within the park. From effective
written communications and standard operating procedures to
stand-up meetings and planning sessions, a best practices plan
and processes help your team avoid embarrassing situations and
exceed guest expectations.
SPEAKER: Andy McNeely, Director of Operations, The Track
Family Fun Parks

Creating the Ideal Entry Experience:
Emerging Trends in Access Control
What is new in the world of access control? Imagine designing or
redesigning your entrance area to improve the guest experience;
allow for a better, faster flow of guest entry; and ensure your
employees are presented for success. Explore how venues are
currently operating and hear directly from attractions that have
undertaken front entrance renovations and are adapting to the
changing environment. They'll discuss the challenges they were
attempting to overcome, offer their tips for ensuring success, and
share the pitfalls to avoid.
SPEAKERS: Jarrid Vaughn, Systems Administrator, Cincinnati
Zoo and Botanical Garden; Matthew Hoenstine, Principal of
Destinations, Gateway Ticketing Systems, Inc.

FAMILY
ENTERTAINMENT
CENTERS

Managing Conflict at Your FEC
Whether your business has a low-grade fever or
might be facing Armageddon, discover the secrets needed to
successfully manage conflict at your attraction. Once you know
the three elements that fuel conflict, you will be well on your way
to resolving them. Whether dealing with staff, customers, or
family, the elements and approaches to solutions are the same.
You will also learn the four steps you must take to have satisfying
and business-saving conversations. This session also includes
the "Conflict Styles" and "How Well Am I Listening?" mini-tests,
which are valuable tools for understanding why you might be in
a conflict, how best to get out of it, and how to avoid one in the
future.
SPEAKERS: Beth Standlee, Owner, Trainertainment; Laura
O'Neal, CEO and Founder, The Advice Lady, LLC

Young Professionals:
Welcome to the Industry
Forum
Are you a student or just starting
out in your career? Learn proven tips and tricks for successful
networking and career advancement and put your skills to work
during an immersive speed-networking event where you can
interact with other young professionals of varying backgrounds
and levels of experience. You will benefit from some great peerto-peer advice and jump-start the development of your industry
network of colleagues and friends.

The sessions listed below offer targeted insights
for family entertainment centers (FECs). Be sure to mix in
any other sessions you wish to make the most of your
IAAPA Attractions Expo 2017 learning experience.
11

EDUTour: Fun Spot America

13

FEC Lunch: Making Marketing Meaningful -
An FEC Operator's Guide

14

IAAPA Rookies and Newcomers: FEC 101

17

FEC Power Promotions

18

Point-of-Sale System Decision Making for FECs

19

Implementing a Systematic Approach to
Safety in Your FEC

20

Group Sales for FECs, Small Parks, and Water
Parks: Tips from the Pros

22

Birthday Party Packaging for Profit

23

Managing Conflict at Your FEC

29

Raising the Bar: Mixing Adult Beverages in a
Kids' World

SPEAKERS: Kyle Allison, ICAE, General Manager, Andy
Alligator's Fun Park; Marika Barranco, Administration
Manager, Monterey Bay Aquarium; Victor Danau, Director,
Asia Pacific Development and Operations, Ripley Entertainment
Inc.; Will Barrett Morey, ICAE, Operations Manager, Morey's
Piers

Register by Sept. 19 and save 40% off on-site registration fees.

23
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Table of Contents for the Digital Edition of IAAPA Attractions Expo 2017 Conference Brochure
