IAAPA Attractions Expo 2017 Conference Brochure - 28

EDUCATIONAL SEMINAR
THURSDAY, NOV. 16
12-2 p.m.
Entertainment Management Open House
If you need an entertainment solution large or small,
you can find it all at the entertainment management open house.
Join the conversation, ask a question, and find the solution at
IAAPA's new program specifically designed for entertainment
professionals. Explore the topics that interest you as you meet,
mix, and mingle with entertainment professionals to discuss
and discover all aspects of entertainment. There is no substitute
for exchanging firsthand knowledge on topics as diverse as
scenic design and production, costumes, and lighting systems;
auditions, hiring, and contracting issues; and creative ways to
produce entertainment. Come with a question, leave with a
solution, and expand your professional network.
SPEAKERS: Jennifer Paul, Entertainment Manager,
Hersheypark; Staci Eakes, Associate Director of Entertainment,
San Diego Zoo

Legal Roundtable
Veteran industry attorneys share recent developments,
review case law, and discuss key regulatory and legislative
actions that impact your attraction's business. Share your
experiences and bring your questions. Presented by the
International Amusement & Leisure Defense Association (IALDA).
By invitation only.

3:30-4:45 p.m.
HR Creates: Virtual Reality
and Other Technology
Applications for HR Managers
Amusement parks and attractions are enjoying success with
virtual reality-based (VR) ride systems. How can VR and
other simulation technology improve the operational areas
of an attraction, including human resources, especially with
recruitment, training, and selection? Explore how some operators
use simulation technologies to screen and assess potential
recruits in mass hire situations and in one-on-one recruitment
circumstances.
SPEAKER: Mimi Fu, Director of Learning & Development,
Human Resources Division, Ocean Park Corporation

Laser Tag: New Technology, VIP
Programs, and More
Are you thinking about opening a laser tag attraction? Or are
you already operating one and interested in learning more
about what's on the horizon? Either way, this session is for you.
Discover what's new in laser tag technology. Learn about the
opportunities to upsell your experience and drive incremental
revenue through innovative new marketing and VIP ticketing
programs. Explore the capital improvements and subtle changes
you can make to drive your business and take away tips that
will make growth more sustainable. At the conclusion of the
session, join other attendees and laser tag operators for a
ticketed reception where you can continue the conversation, ask
questions, and expand your professional network.
SPEAKERS: Barry Zelickson, Owner, Big Thrill Factory; Jeff
Swanlund, Owner, King Putt LLC

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Merchandise Design Studio: Creating a
Next-Level Retail Operation
Discover how to take your facility's retail business to new heights
by unleashing your creative side. In this hands-on session, learn
how to transform your facility's brand or intellectual property (IP)
into a compelling, unique, and memorable retail concept. Explore
how a strong creative approach and out-of-the-box thinking can
guide your store layout, product selection and development,
and merchandising design decisions to develop a successful
merchandising operation for any size or type of attraction.
SPEAKERS: Adrea Gibbs, ICAE, Director of Operations, Planet
Aqua Group; Brad Loxley, Senior Amusement Park Manager,
Luna Park Sydney

No Theater? No Problem! Exploring
Alternatives to Stage-Based
Entertainment
Atmospheric entertainment is a powerful and cost-effective way
to improve your guests' experience, reinforce your brand, and
increase revenue at key locations. Learn the many creative kinds
of "on-the-street" entertainment available today, from strolling
characters and environmental performances to streetmosphere
and many more. You will quickly realize that the options for
atmospheric entertainment are almost without limits. Identify
which type of entertainment is suitable for your attraction and
how you can quantify the impact on your guest experience and
on your bottom line. Learn how each approach can improve
guest satisfaction, extend guest stay, and increase guest
spending. "All the world's a stage" - literally!
SPEAKERS: Jennifer Thomas, Entertainment Manager -
Show Production, Busch Gardens Williamsburg; Scott Swenson,
Creative Director, Scott Swenson Creative Development, LLC
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