IAAPA Attractions Expo 2017 Conference Brochure - 29

PROGRAM
Understanding Autism in the Theme Park
Industry
Diagnoses of autism have increased in the past decade. One in
110 children was diagnosed with autism 10 years ago. Today, the
Centers for Disease Control and Prevention estimates that one
in 68 children in the United States is on the autism spectrum.
Learn more about the autism spectrum, the importance of
training your staff to assist guests with autism, and how to make
simple changes at your resort or attraction to make it a more
welcoming and enjoyable experience for guests from the autism
community. You will walk away with a better understanding
of how to assist families and make physical modifications and
accommodations to create a more inclusive experience for your
guests.
SPEAKER: Mike Pastor, Head of Retail Operations,
LEGOLAND California Resort

Raising the Bar: Mixing Adult Beverages
in a Kids' World
Many attractions are designed specifically for children, but we
know parents must be able to enjoy themselves as well. One way
to make mom and dad happy is to include alcoholic beverages
on your list of options. It's not a decision to be taken lightly,
and there are many factors to carefully consider, including legal
requirements and whether it's right for your guests. In the end,
though, adding an adult beverage program to your venue's
offerings may expand the appeal of your attraction, increase the
length of stay, and grow your bottom line. Discover the 10 steps
you will need to implement to create and manage a successful
adult beverage program at your attraction. Learn the ins and
outs of licensing, staff training, purchasing, pricing, execution,
policies, and marketing, all backed up with hard facts and
case studies from successful programs at family entertainment
centers (FECs), zoos, water parks, and theme parks.

WATER PARKS
AND RESORTS

How to Address New Security Challenges
while Maintaining a Superior Guest
Experience
Public venues around the globe are reevaluating their security
programs and protocols in light of world events. Explore new,
holistic security approaches specifically focused on protecting
attractions and your visitors. Discover best practices in riskbased approaches to planning and implementation, including
developing an understanding of the concepts, operational
considerations, and technologies that effectively integrate with
the fun-focused mission and brand of the attractions industry.
Use these principles to provide superior experiences for your
guests while keeping them safe. Learn from some practical
examples from other events and venues that maintain a similar
balance, including the Olympics, World Cup events, and
concerts.

The sessions listed below offer targeted insights
for water parks and resorts. Be sure to mix in any
other sessions you wish to make the most of your
IAAPA Attractions Expo 2017 learning experience.

SPEAKER: Lisa Dolev, Founder and CEO, Qylur Intelligent
Systems

5-6:15 p.m.
Marketing Creates: Make
E-Commerce Work for You!
Is your e-Commerce performing well? Learn how to make simple
changes that will increase your online sales. Check out the best
tools and strategies on user experience, layouts, dynamic pricing,
and measuring success to enhance your e-Commerce program.
Experience a real-time analysis of different e-Commerce
approaches for theme parks, water parks, and family
entertainment centers.

Water Park Operators' Networking Event

EDUTour: Universal's Volcano Bay Water
Theme Park

Water Park Operators' Roundtable Lunch

Water Park Specialty Food and Beverage
Products and Branded Programs

Promoting Your Events on Social Media to
Knock Them Out of the Water Park!

An Afternoon with Aquatic Industry Leaders

Revenue-Generation Techniques for Water
Parks

How to Sleep Better at Night: Lessons Learned
from an Aquatic Incident Lawsuit

Marketable Capital Investments for Water
Parks

No Theater? No Problem! Exploring
Alternatives to Stage-Based Entertainment

SPEAKER: Eric Pastoor, VP Global Operations, Pricetag

SPEAKERS: Suzanne Hewitt-Wallace, Managing Partner,
Turfway Entertainment Group; Vern Gassen, Director of
Revenue, Schlitterbahn Waterpark
Register by Sept. 19 and save 40% off on-site registration fees.

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Table of Contents for the Digital Edition of IAAPA Attractions Expo 2017 Conference Brochure