IAAPA Attractions Expo 2017 Conference Brochure - 31

PROGRAM
FRIDAY, NOV. 17
9 a.m.-12 p.m.
Incident Management
Symposium: Mind the Gap!
Emergency Planning in Attractions
Amusement parks and attractions are little "cities" with a variety
of facility types, work environments, staff, programming, and
events. This interactive half-day session helps facilities better
recognize potential hazards and prepare for different situations
found within amusement parks and attractions. Attendees will be
guided through the "7 Steps of Emergency Planning" in order to
best prepare and respond to a variety of possible incidents.
SPEAKER: Chris Gantz, Managing Director, FireZone

10:45 a.m.-12 p.m.
Technology Trends in the Food
Industry
Trends in the culinary world are constantly evolving to reflect
the ever-changing needs of guests. Keeping up with these trends
is important to anyone working in the food service industry,
particularly in the area of technology. Discover new ways to
leverage technology to drive sales growth. From ordering and
payment systems to customization and communication, learn
about the advancements in technology that can help you
successfully engage your guests. Feel the need for speed? Get
a glimpse into new ways technology can be used to increase
the speed of service and discover proven methods you can use
to reduce labor costs with self-serve, controlled beverage pour
technology.

ZOOS AND
AQUARIUMS

Big Ideas for Little Budgets:
Creating Promotions That
Won't Break Your Bank
Do you need to attract new customers to your facility? How can
programs and promotions generate profits? What can you do to
set your attraction apart from your competition? Think you don't
have time to create great programs and promotions? Discover
the secrets of designing, building, and implementing creative and
proven programs that will drive your business and save you time.
Discover new ideas and programs in this action-packed session
that you can take back to your facility and implement tomorrow.
The best news is that these ideas won't break your budget.

The sessions listed below offer targeted insights for
zoos and aquariums. Be sure to mix in any
other sessions you wish to make the most of your
IAAPA Attractions Expo 2017 learning experience.
11

EDUTour: Zoo and Aquarium Day - How
Disney's Animal Kingdom Successfully
Reimagined the Park Experience

SPEAKER: Sheryl Bindelglass, CEO, Sheryl Golf

16

Marketing Creates: Online Group Sales Tools
and Platforms

HR Creates: An Introductory Workshop to
Presentation Skills

17

Marketing Creates: The Essentials of
Reputation Management

18

Experience Design: Emerging New Paradigms

23

Creating the Ideal Entry Experience: Emerging
Trends in Access Control

25

2017 Food and Beverage Trends

26

Applying Humanity in Attraction Design and
Operation

27

Marketing Creates: Easy-to-Implement Guest
Engagement Programs

28

Merchandise Design Studio: Creating a NextLevel Retail Operation

Whether it's making a presentation for the leadership team,
conducting a training class for employees, or speaking in front
of a group of strangers, public speaking and presentation
know-how are important skills for every manager. Get hands on
and examine the essential elements of a presentation, review a
framework for organizing information, learn how to effectively
use body language, and see proper (and poor) use of PowerPoint
and other presentation aids. This session is limited to the first
40 participants. Please arrive early. Space is available on a firstcome, first-served basis.
SPEAKER: David Kinne, Training & Development Specialist,
Clearwater Marine Aquarium

SPEAKERS: Greg Edelson, President, Validfill LLC; Siobhan
Wright, Culinary Operations Corporate Director, SeaWorld
Parks & Entertainment
Register by Sept. 19 and save 40% off on-site registration fees.

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