NAA 2012 Education Conference & Exposition Registration Brochure - (Page 10)

E/S Executive/Strategic Track Sponsored by: Thought Leaders Marketing & Leasing Track Sponsored by: Technology, Marketing & Leasing Track Sponsored by: LGL Legal Track Sponsored by: Green Track Sponsored by: Human Resources Operations/Management PD Professional Development Track Sponsored by: Military Specialty (IRO, Student, Senior) Track Sponsored by: NAHMA (Affordable) TL M&L GRN ML SP HR OPS TM&L NAHMA View full session descriptions online at www.naahq.org/2012conference. fRidaY, June 29, 12:45 p.m.–2:15 p.m. The Fair Housing Five Discuss What’s Up for 2012 E/S Join knowledgeable and respected fair housing attorneys who specialize in the multifamily housing industry as they provide the most up-to-date information on multiple, recurring issues you need to be aware of, as well as new and emerging areas for concern. This important and potentially costly legal issues that could affect your community and company. Although the subject matter is of legal nature, the panelists will gear their presentation at an executive level. Presenters: Nadeen Green, For Rent Media Solutions; Robert Hein, Fowler, Hein, Cheatwood & Williams, P.A.; Theresa L. Kitay, Theresa L. Kitay Attorney at Law; Kathelene Williams, Williams & Edelstein, P.C. Moderator: Doug Chasick, CallSource The On-Demand Leasing Office TM&L Apartment prospects and residents have heightened their expectations for on-demand services. As you adapt your business model to meet this demand, what are some considerations you should make for revenue management, leases, resident payments, service requests, and renewals? Learn how other property management companies made the shift from paper-based to web- and mobile-based processes. Hear about some of the operational and organizational challenges they faced, and learn the secrets to successful implementation and adoption. Understand how these solutions can help streamline operations and increase the efficiency of the leasing staff. Learn how to measure and determine ROI for on-demand services used in your leasing office. You will gain a better understanding of the value of ondemand services and gain insight into operational challenges that property managers face with these services. Hear best practices for promoting change at the site level and driving prospect and resident adoption of these services, and understand how property management companies measure their results and determine the ROI of these on-demand services. Presenters: Leslie Turner, RealPage, Inc.; Jill Brink, Greystar Real Estate Partners; Amy Roos, CWS Apartment Homes Maximizing the Benefits of Location: How Conventional OPS Communities Should Capitalize on Their Proximity to a College or University Thousands of conventional properties across the country are located in close proximity to a community college, technical or trade school, or major University. Most of these communities are not taking advantage of their location to actively market and lease to students of these institutions. This session will teach conventional operators how to use the benefit of their location to attract and retain student renters, adjust operating procedures to accommodate student and conventional renters alike, and the bottom-line benefits a community will see as a result. Attendees will learn the facts about student renters, why conventional communities should actively market to this untapped demographic, and the resulting financial benefits. The presenters will share key information about how to adjust operational procedures, including offering individual leases, in order to attract and retain student renters and how to market to this demographic, including outreach on campus, student specific publications, and co-vending partnerships with local and national business. Presenters: Miles Orth and Heather Sizemore, Campus Apartments Did I Just Say That Out Loud? PD Have you ever wondered why so many people are well educated or highly skilled, yet are abrasive, thoughtless, and unpleasant to work with? What was often referred to as soft skills or people skills now has a new name: Emotional Intelligence (EQ). While a certain level of academic competence is necessary to do our jobs, personal qualities such as initiative, empathy, and adaptability, separate star performers from mediocre employees. Leasing interactions, employee issues, resident matters, and leadership are just a few areas of the property management industry that are impacted by our ability to use Emotional Intelligence. Become a star performer by improving your EQ skills. You’ll be able to develop an understanding of Emotional Intelligence dimensions, and learn how to recognize your own emotions, how your emotions drive your behaviors, and how those behaviors impact others in both your professional and personal life. Presenters: Susan Sherfield and Christopher Reed, Mercy Housing The Real “Blended Learning” Advantage— HR Worthy or Worthless? With the huge influx of online training, this methodology for education has received push back from some on-site team members who have not embraced this new way of learning. Some of the challenges include lack of time, comfort level with technology, supervisor support, and buy-in or understanding of the benefit (WIIFM) to their jobs. The most disturbing myth today is that while American industries annually spend up to $100 billion on training and development, not more than 10% of these expenditures actually result in transfer to the job. How can we increase our own team’s chances for success and answer the question of worthy or worthless? This session will identify blended learning approaches and the potential impact on performance improvement through the use of various methodologies, including online, classroom-based instruction, and formalized or informal on-the-job solutions. You will leave this session with ready-to-implement tools and resources to use upon return to your workplace. Presenters: Stephanie Puryear Helling, Greystar; Jacqueline Ramstedt, Ramstedt Enterprises, Inc. Improving Rents with Green Apartment Units GRN According to a 2011 survey, apartment renters would be willing to pay more to live in green apartment units. On average, renters would be willing to pay an additional 10% for an apartment with basic green amenities, including low-flow shower heads, programmable thermostats, and CFLs. Renters would be willing to pay an additional 15% for a deluxe green apartment that includes ENERGY STAR appliances. Learn what green attributes residents value the most, why residents want green apartment units, what you can do in your area to make your apartment complex greener, how to forecast demand for your upgraded green units, and who to market these green units to. Participants will be able to identify what upgrades are necessary to create what the survey population defines as basic green and deluxe green apartment units, how to realistically forecast demand for these apartment units based on the targeted green up-charge the property is hoping to achieve, how to forecast utility savings that residents will achieve by upgrading to green apartment units, and how to articulate the value of green to residents, owners, and property managers. Presenters: Gretchen Ponts, Strata Research; Scott Wilkerson, Ginkgo Residential; Curt Mann, Courtland Properties Moderator: Evan Matzen, HD Supply 10 WWW.nAAHq.org/onlIneBroCHure  http://www.naahq.org/2012conference http://educonf.naahq.org/education/education-sessions http://educonf.naahq.org

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NAA 2012 Education Conference & Exposition Registration Brochure

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