NAA 2012 Education Conference & Exposition Registration Brochure - (Page 6)

educaTion sessions Transforming the way you do business by adopting new trends and tactics can mean the difference between triumph or business as usual. Leaders from NAA—experts in the multifamily housing market—have combined their knowledge and experience to put together a world-class curriculum focused on hot topics that will help your bottom line. As the industry’s leading association for the past 70 years, NAA’s premier event includes more than 40 sessions in these 12 tracks: E/S Executive/Strategic Track Sponsored by: Thought Leaders Marketing & Leasing Track Sponsored by: Technology, Marketing & Leasing Track Sponsored by: LGL Legal Track Sponsored by: Green Track Sponsored by: Human Resources Operations/Management PD Professional Development Track Sponsored by: Military Specialty (IRO, Student, Senior) Track Sponsored by: NAHMA (Affordable) TL M&L GRN ML SP HR OPS TM&L NAHMA thuRsdaY, June 28, 9 a.m.–10:30 a.m. America’s Rental Housing—Meeting Challenges, Building E/S on Opportunities Professor Eric Belsky will highlight some key findings from the Joint Center for Housing Studies at Harvard University report, American’s Rental Housing— Meeting Challenges, Building on Opportunities, that was released in 2011. Presenter: Professor Eric Belsky, Joint Center for Housing Studies of Harvard University Five Trends Changing the Face of the Multifamily Industry M&L Trend watching is one thing, but acting on the trends that affect your customers is what separates the truly successful companies from the rest of the industry. Learn the five major trends—Brand Relevance, Social Usefulness, Simplification, the Hourglass Economy, and one very hot trend, to be decided immediately pre-conference—and how you can use these to transform your marketing, retention, and management strategies. Learn the best way to control your messages, how to protect your brand integrity everyday and when it’s under attack, how to spot economic shifts and exploit them to your benefit, and what ‘social usefulness’ is and why it’s important to you and your customer. Presenter: Lisa Trosien, ApartmentExpert.com Beyond the App—Measuring and Capitalizing on Emerging TM&L Mobile Strategies Mobile marketing is growing feverishly and the platform is emerging as a successful multifamily marketing channel. With the introduction and explosive growth of tablet devices such as iPads and Smartphones, there continues to be increased consumer acceptance of mobile devices. Executives will share insights on best practices and benchmarks for mobile marketing strategies. Savvy multifamily marketers who understand how to harness the power of a mobile marketing strategy stand poised to capture more leads, convert more prospects, and grow the portfolio’s bottom line. This session will define how mobile search differs from traditional PC searches and how much time, energy, and financial resources a company should devote to maintaining and promoting a mobile presence. Presenters: Dan Hobin, G5; Ben Wood, Google; John Selindh, BRE; Josh McDonald, Holland Residential; Matthew Kilburry, Bozzuto Revenue Management Move beyond the System: Instill OPS Confidence in Leasing Staff Revenue management is a hot topic as many property management companies, institutional investors, and smaller owners/operators look for new ways to increase pricing, gain market share, and boost revenue. But this pricing solution is not and cannot be viewed as a ‘set it and forget it’ program. It needs to be supported, monitored, and revamped by revenue executives, and most importantly, accepted from the staff responsible for closing leases. In this session, you will learn implementation and training best practices necessary to secure buy-in from on-site leasing agents. The presenters will outline the importance of a comprehensive implementation plan, including what processes to establish in the initial set up as well as any that should be part of the ongoing strategy when leveraging a revenue management solution. Take home techniques to instill confidence with onsite staff in regards to pricing recommendations, and learn best practices for training them and any new hires about how to overcome hesitancy and engage a new pricing structure. Presenters: Annie Laurie McCulloh, The Rainmaker Group; Michelle Dabroski, Lincoln Property Company; Blerim Zeqiri, Alliance Residential Company Improve Performance through Personal Accountability HR One of the biggest challenges facing property management companies is maintaining accountability from the bottom up. If you don’t hold your team accountable for their activities, how can you measure their true performance? Learn how to develop team expectations and measure their performances. Discover five key strategies to creating measurable accountability within your teams and ignite their performance. When accountability is measured, performance improves. Discover why some teams engage in creating non-accountable environments. When everyone is practicing performance accountability everyone wins—your residents, the on-site team, and the management team. Presenter: Andrew Botieri, Total Peak Performance/Apartment Finder 6 WWW.nAAHq.org/onlIneBroCHure  http://educonf.naahq.org/education/education-sessions http://educonf.naahq.org/education/education-sessions http://www.ApartmentExpert.com http://educonf.naahq.org

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