NAA Education Conference & Expo 2011 - (Page 8)

a MultituDe of eDucational BreaKouts OpS Wag More; Bark Less—Reducing Negativity in the Workplace Do you deal with difficult people in your organization or community? Explore 14 different ways people express negativity and learn a tip for dealing with each one. Learn new, innovative skills on handling even the most difficult personality styles and how to adjust their own attitude to help stay positive and survive in these tough times. Receive tips on exactly what to say to whom, so you can go back to work and do something different immediately. After participating in this program, attendees, on average, said their ability to handle negative situations at work improved 28%. Discover how being fair doesn’t mean treating everyone the same. You’ll learn there are 14 negative roles and receive at least one tip for dealing better with each one. And you’ll leave with 40 additional solutions for reducing negativity. SpEAkER: Karen Purves, innovative impact HR Training Onsite Maintenance Professionals Maintenance training now requires a technician to be able to do more than just be a handyman. In the resident’s eyes, the efficiency with which a maintenance technician performs his job is a direct reflection on how well the property is run. This session will offer a window into training a maintenance staff in a way that can address both the technical skill involved with the job and the need to present a professional image for the property. Attendees will receive a plan to use available resources to successfully provide these skills at low cost. Concrete organizational needs and the importance of soft skills for maintenance technicians, in addition to technical repair skills, will be discussed. In order to avoid the pitfalls of maintenance training, hear about some of the challenges that might be encountered on a regular basis before and after a training event. A plan will be outlined to take advantage of free training resources available and how to ensure that these resources are put to the best use possible. SpEAkER: Paul Rhodes, HD Supply Facilities Maintenance GRN Cut Utility Costs and Enhance Sustainability at Your Communities with Utility Resource Management Become a smarter and more socially responsible procurer of resources for your community and educate your team and residents about resource management. Learn about the key elements needed to develop an effective utility resource management strategy across your portfolio, best methods for collecting portfolio consumption information, and how to encourage resource conservation and efficiency while lowering costs to residents and owners alike. SpEAkERS: Henry Pye, RealPage; Mark Bershenyi, Archstone; and Steve Sadler, Post Properties NAHMA NAHMA Presents Preserving Aging Affordable Housing, and When to Green and Not to Green in the Process A recognized industry expert will present case studies on tools and techniques for preserving affordable housing, from operational to financial considerations. In particular, participants will learn how to decide when to convert to green technology or management techniques based on financial and operational considerations during the preservation process. SpEAkERS: Lawrence Curtis, WinnDevelopment; and David Smith, Recap Real Estate Advisors MODERATOR: Kris Cook, NAHMA Marketing Boot Camp: Marketing to Today’s Military Families MH Military officials have often been quoted as saying “We recruit an individual, but we retain a family.” The experiences of living on base and the perception of quality of life that privatized housing offers families plays a critical role. Today’s military families have high expectations and recognize that they have choices for housing. This course examines market conditions, marketing tactics, and the strategies for effectively marketing to military service members both inside and outside the gate. SpEAkERS: Larry Fredrich, Runzheimer International; Jennifer Calandrillo, WinnResidential Military Housing Services; Susan Weston, The Susan Weston Company; and Charity Hisle, Socially Engaged Marketing friDay, June 24 8:30 a.m. – 10 a.m. Kevin Carroll See page 4 for description. TL ES Managing the Resident Experience: Developing Portfolio-Wide Strategies That Deliver Results Gaining a competitive edge in today’s multifamily housing industry requires a deeper understanding of residents’ changing needs and demands. From the initial inquiry as a prospect to a resident’s move out, each stage and interaction creates opportunities to better understand your customer and deliver exceptional service. During this informative session, the panelists will present best practices and thoughtful insights on analyzing and utilizing feedback throughout the resident lifecycle. Recognize the value of service delivery in resident retention. Build buy-in from all levels of your organization. Determine the right methodology for your organization (who, when, and how). Understand how to integrate resident feedback into operational procedures and policies. Discover the value of internal and external benchmarking. Explore the best way to communicate survey results (internally and externally) and to develop reward systems throughout your organization. Analyze trends in resident needs and perceptions across the U.S. SpEAkERS: John Falco, Kingsley Associate; Kevin Thompson, Avalon Bay; and Elaine Williams, UDR, Inc. M&L Apartment All Stars Idea Factory 2011 The Apartment All Stars are back with solid solutions, strategies, and techniques for all of your leasing, marketing, and retention challenges. They have been busy researching and testing to make certain you have quality information and resources to take back to your team. Expect over 100 ideas and tips to make 2011 your most successful year yet! Previous attendees know to arrive early or there might not be a seat left. SpEAkERS: Lisa Trosien, Mindy Williams, and Kate Good, Apartment All Stars M&L Smart Marketing—Are You Using Today’s Technology M&LTC to Drive Leads, Increase Sales, and Achieve Revenue Goals? Smart marketing is about driving and converting prospects to leases. Hear how industry leaders are using sleek, simple, and comprehensive technology to drive revenue and make smarter marketing decisions. Quantity of leads can be misleading; learn how to strategically target and assess for quality. In this lightening round marketing presentation, multiple seasoned, industry professionals from across the country will discuss their strategies for smart marketing with an opportunity for the audience to provide input from their own experience. Gain valuable insight into successful accountability in your investment via smart marketing. 8 reGiSter toDay at www.naahq.orG/onLinereG  http://www.naahq.org/educonf11/Education/Pages/BreakoutSessions.aspx http://WWW.NAAHQ.ORG/ONLINEREG http://www.naahq.org/educonf11/register/Pages/default.aspx

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NAA Education Conference & Expo 2011

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