2014 SHOT Show - (Page 8)
Shot Show uniVErSity
monday, January 13
traCK 1 - atf CompLianCE
2:10 pm-3:00 pm
how to take an inventory like
the atf
Breakout Room 1
Taking inventory in any business is crucial,
but in the firearms business it can mean
the difference between running a profitable
business and keeping your license. Further,
it has been shown that conducting a regular
inventory reduces internal theft, maintains
better organization of paperwork, and allows
you the opportunity to identify and correct
any inventory issues before they become
critical.
3:10 pm-4:00 pm
straw Purchase awareness
Breakout Room 1
Class will highlight the importance of training
your staff on straw purchase awareness,
reviewing common scenarios that are
employed and how best to detect and defeat
these efforts.
4:10 pm-5:00 pm
when You are inspected by atf
traCK 2 - marKEting
10:40 am-11:50 am
10:40 am-11:50 am
marketing with social media
Curtis Jazwiecki
financials for the firearms
retailer
Breakout Room 2
Tom Shay
Learn the latest tips and tactics to increase
the success of your marketing with social
media.
Breakout Room 3
1:10 pm-2:00 pm
New technologies to Drive foot
traffic to Your store
Breakout Room 2
This seminar will focus on how retailers can
leverage the latest technology to engage
customers and bring them into their retail
space.
2:10 pm-3:00 pm
This class will cover the important numbers
and ratios that the successful firearms
retailer should be focused on. It will review
the balance sheet, proper budgeting, fixed
and variable costs, credit terms and dating.
1:10 pm-2:00 pm
business Plan for the firearms
retailer
Breakout Room 3
Learn what the key components are to
building your business plan, understand what
financial institutions are looking for and how
best to present this critical information.
building a marketing Plan
Breakout Room 2
This class will help retailers understand the
key components that go into making a worldclass marketing plan.
3:10 pm-4:00 pm
search engine optimization
(seo) 101
Breakout Room 1
Breakout Room 2
This seminar will highlight the ATF inspection
process, what questions the investigators
will ask, what the difference is between an
ATF Industry Operations Investigator and
Agent and what you can do to prepare for the
inspection. Session will also cover what rights
you have as an FFL, and what information
you need to provide.
This seminar will highlight eight simple steps
that can dramatically impact your search
rankings and ensure you are getting the most
from your SEO efforts.
4:10 pm-5:00 pm
Determine Your marketing
return on investment (roi)
Breakout Room 2
Learn how to determine the financial return
on your marketing plan with this introductory
class.
8
traCK 3 - rEtaiL opErationS
2:10 pm-3:00 pm
employment guide for the
firearms retailer
Breakout Room 3
Refine your strategies for hiring, training
and retaining top employees with this highly
interactive seminar.
3:10 pm-4:00 pm
advertising for the firearms
retailer
Breakout Room 3
This class will review print media, radio and
television ads, and web promotions, as well
as tips for working with your sales reps and
building an advertising plan.
4:10 pm-5:00 pm
merchandising for the firearms
retailer
Breakout Room 3
This highly interactive class will cover selecting
vendors, working with your sales reps, writing
orders, creating planograms, controlling
inventory and managing your product.
TOO GOOD TO MISS
http://www.shotshow.com/education/
Table of Contents for the Digital Edition of 2014 SHOT Show
2014 SHOT Show
Table of Contents
Birdies for the Brave Event
State of the Industry Event
SHOT Show® University
Retailer Seminars
Law Enforcement Education Program
Law Enforcement Networking Events
Hotel and Transportation Information
Shuttle Bus Service and Schedule
Exhibitor List
2014 Floor Plan Maps
Attendance Rules and Regulations
Map Your Show/Mobile App Information
2014 SHOT Show
https://www.nxtbookmedia.com