Credit Union Magazine - January 2009 - (Page 10)

ON MY MIND Whether print will survive is a moot point. People’s habits change. Digital Evolution Nominate A CU Hero Credit Union Magazine is celebrating the movement’s heroes. Visit creditunionmagazine.com for more information or to nominate a candidate. Or send nominations to Sue Lanphear, managing editor, at slanphear@cuna.com. “To expect future generations to be satisfied with printed books is like expecting the BlackBerry® users of today to start communicating by writing letters, stuffing envelopes, and licking stamps.” That quote, by Jeff Gomez, author of the book, “Print is Dead,” grabbed my attention. It was from a blog about digital publishing posted by John Weir, creator of Digital Magazines. Weir, a publisher of both print and digital magazines, claims he’s weary of discussions about whether digital magazines will gain traction with the public. During the past few months, we’ve been developing the digital version of Credit Union Magazine, which debuts this month at credit unionmagazine.com. It has been a road filled with lessons, to be sure. One lesson we learned early on: It wasn’t a question of whether we should go digital but rather when to do so. That was driven as much by our evolving readership as by today’s evolving technology. Gomez claims arguing whether print will survive is a moot point. “Do we expect magazine readers to become any less sophisticated as time and technology roll by? Things change, platforms evolve, business models adjust, and people’s habits change, too.” Our readers are changing in the way they want information. Not unlike many of you, I prefer to read some things online and others in print. I spend most of my day communicating and working online, which is why some of the small luxuries in my life involve print— books, magazines, and newspapers. For these same reasons, we’ve redesigned creditunionmagazine.com. You’ve asked for articles online, a searchable archive, Web exclusives, and podcasts. Subscribers now can log in to creditunionmagazine.com, enter their passwords, and access all of these features and more. Publishing today isn’t print or digital. It’s both. And Credit Union Magazine is here for you—as always—in whatever format you prefer. UP & COMING The February Credit Union Magazine will highlight these topics: u REMOTE SALES STRATEGIES Selling in the online arena requires new tactics and skill sets. u PAPERLESS MORTGAGES practices that credit unions employ to get the money out the door. u CREDIT UNIONS’ u INVESTMENT PORTFOLIO MANAGEMENT Where should credit unions stash their excess cash in today’s turbulent economy? 10 CREDIT UNION Going completely electronic saves money for both credit unions and members. u AUTO LENDING IN A 100TH ANNIVERSARY Credit unions get in touch with their roots. u IRS REPORTING for tax-exempt organizations. ucuna.org TOUGH ECONOMY Learn the best uJANUARY 2009 u VIRTUAL BOARDROOMS How electronic communication improves credit union boards’ efﬁciencies. MAGAZINE http://www.creditunionmagazine.com http://www.creditunionmagazine.com http://www.creditunionmagazine.com http://www.unionmagazine.com http://www.cuna.org

Table of Contents Feed for the Digital Edition of Credit Union Magazine - January 2009

Credit Union Magazine - January 2009 Contents On My Way Leading Edge Spotlight President's Perspective Game Plan Washington Insider Wright Stuff Executive Suite Reverse Mortgages Come of Age Six Merger Myths Leading-Edge Lenders TwentyFour/Seven Bankruptcy Compliance Tools of the Trade Trendlines Rates & Ratios Council Corner Shoptalk System Scan Marketplace Branching Out Advertiser Index

Credit Union Magazine - January 2009

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