Credit Union Magazine - January 2009 - (Page 22)

EXECUTIVE SUITE Lead With a Guiding Light Sharyn Alden CU leaders must be laser-focused during these extraordinary economic times. 30 years of banking expenavigating through the rience primarily in comshort-term issues as well munity banks, has been at as positioning our credit the helm of Kinecta Fedunions strategically for eral for 2½ years. the long term,” she says. Looking ahead, she “We need to recognize says, “Consolidation in that member behavior the banking industry not will change, and the only is happening, it’s industry will change as going to conwe come out of tinue. these extraor“Big banks dinary circumwill have econostances.” mies of scale and Credit unions will be able to must be preAct now price products pared to deal and services with change, she What’s best for the memmore comstresses. “We’ll bership in the long run? petitively. That need to learn to That’s the $64,000 quesSimone means credit embrace change, Lagomarsino tion haunting conscienunions need to tious credit union leaders. because it’s inevibe as efficient as possible table. We can’t sit on the But Simone Lagomarin providing value in our sidelines watching and sino, president/CEO of pricing.” waiting for it to happen. $4.3 billion asset Kinecta Lagomarsino points out Instead, we need to be Federal Credit Union, that while communication proactive in shaping the Manhattan Beach, Calif., is key during good times, credit union industry of says changing times it’s even more critical for the future.” demand flexibility. credit union leaders to Lagomarsino, with “It’s a balancing act of have top communication skills during a difficult economy. “It’s imperative that we be as honest and transpar‘Change is the only thing ent as possible in communicating with employees,” I know is going to happen she notes. One of Lagomarsino’s tomorrow, so you have role models is retired Rockwell International to learn to deal with it.’ executive Sam Iacobellis, whose leadership style is worth emulating, particuTracy Blaske larly during an economic First American CU downturn. In the 1990s, when Iacobellis was Rockwell’s chief operating officer, “he In today’s volatile world of finance, credit union CEOs say they must draw from an even wider variety of leadership skills than normal to guide their credit unions. Three CEOs discuss how they leverage leadership competencies to inspire and motivate employees and members, and to achieve the credit union’s goals. MAGAZINE uJANUARY 2009 ucuna.org 22 CREDIT UNION http://www.cuna.org

Table of Contents Feed for the Digital Edition of Credit Union Magazine - January 2009

Credit Union Magazine - January 2009 Contents On My Way Leading Edge Spotlight President's Perspective Game Plan Washington Insider Wright Stuff Executive Suite Reverse Mortgages Come of Age Six Merger Myths Leading-Edge Lenders TwentyFour/Seven Bankruptcy Compliance Tools of the Trade Trendlines Rates & Ratios Council Corner Shoptalk System Scan Marketplace Branching Out Advertiser Index

Credit Union Magazine - January 2009

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