Credit Union Magazine - January 2009 - (Page 35) ls b st illem le Alwm bers Only growthnd eastt l maitly will stay rs a sales and service culture. Some executives believe medium-size credit unions have cooled toward mergers with those smaller than $5 million in assets because of the extensive paperwork regulators require. That undermines some small credit unions’ assumption that larger credit unions only offer assistance to pave the way for a merger. “It’s a myth that the big guys want to eat the little guys,” Givens says. “So when big credit unions offer help, small credit unions should take the help.” Pilver points out that some small credit unions have received unsolicited merger offers, which can feel “hostile.” The Healthcare Credit Unions Association helps credit unions fend off unwelcome inquiries by matching them with potential merger partners or offering advice on how to strengthen their position. Pilver serves as president of the group. Larger credit unions can avoid the perception of a hostile approach by keeping their focus on l made the dea For more on the board’s role during mergers, visit cuna.orgÉ JANUARY member benefits, Givens says. “You have to come in and sell the upside of what happens to members after the merger.” Credit unions that remain focused on merger goals can address cultural differences openly, take ‘Culture aim at strategic objectives, and blend operations to biggest achieve results reflecting Rob Givens the strengths of both organizations. “It can all work as you hoped it would so everybody wins,” Givens adds. search box. is the issue.’ Resources uCUNA: cuna.org, enter “merger” in the uHealthcare Credit Unions Association, Jacksonville, Fla.: hcua.coop. 2009É CREDIT UNION MAGAZINE 35 http://www.cuna.org http://www.creditunionmagazine.com http://www.hcua.coop http://www.co-opfs.org/OfYouForYou http://www.co-opfs.org/OfYouForYou http://www.cuna.org
Table of Contents Feed for the Digital Edition of Credit Union Magazine - January 2009 Credit Union Magazine - January 2009 Contents On My Way Leading Edge Spotlight President's Perspective Game Plan Washington Insider Wright Stuff Executive Suite Reverse Mortgages Come of Age Six Merger Myths Leading-Edge Lenders TwentyFour/Seven Bankruptcy Compliance Tools of the Trade Trendlines Rates & Ratios Council Corner Shoptalk System Scan Marketplace Branching Out Advertiser Index Credit Union Magazine - January 2009 Credit Union Magazine - January 2009 - Credit Union Magazine - January 2009 (Page Cover1) Credit Union Magazine - January 2009 - Credit Union Magazine - January 2009 (Page Cover2) Credit Union Magazine - January 2009 - Credit Union Magazine - January 2009 (Page 3) Credit Union Magazine - January 2009 - Credit Union Magazine - January 2009 (Page 4) Credit Union Magazine - January 2009 - Credit Union Magazine - January 2009 (Page 5) Credit Union Magazine - January 2009 - Contents (Page 6) Credit Union Magazine - January 2009 - Contents (Page 7) Credit Union Magazine - January 2009 - Contents (Page 8) Credit Union Magazine - January 2009 - Contents (Page 9) Credit Union Magazine - January 2009 - On My Way (Page 10) Credit Union Magazine - January 2009 - On My Way (Page 11) Credit Union Magazine - January 2009 - Leading Edge (Page 12) Credit Union Magazine - January 2009 - Spotlight (Page 13) Credit Union Magazine - January 2009 - President's Perspective (Page 14) Credit Union Magazine - January 2009 - President's Perspective (Page 15) Credit Union Magazine - January 2009 - Game Plan (Page 16) Credit Union Magazine - January 2009 - Game Plan (Page 17) Credit Union Magazine - January 2009 - Washington Insider (Page 18) Credit Union Magazine - January 2009 - Washington Insider (Page 19) Credit Union Magazine - January 2009 - Wright Stuff (Page 20) Credit Union Magazine - January 2009 - Wright Stuff (Page 21) Credit Union Magazine - January 2009 - Executive Suite (Page 22) Credit Union Magazine - January 2009 - Executive Suite (Page 23) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 24) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 25) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 26) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 27) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 28) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 29) Credit Union Magazine - January 2009 - Six Merger Myths (Page 30) Credit Union Magazine - January 2009 - Six Merger Myths (Page 31) Credit Union Magazine - January 2009 - Six Merger Myths (Page 32) Credit Union Magazine - January 2009 - Six Merger Myths (Page 33) Credit Union Magazine - January 2009 - Six Merger Myths (Page 34) Credit Union Magazine - January 2009 - Six Merger Myths (Page 35) Credit Union Magazine - January 2009 - Leading-Edge Lenders (Page 36) Credit Union Magazine - January 2009 - Leading-Edge Lenders (Page 37) Credit Union Magazine - January 2009 - Leading-Edge Lenders (Page 38) Credit Union Magazine - January 2009 - Leading-Edge Lenders (Page 39) Credit Union Magazine - January 2009 - Leading-Edge Lenders (Page 40) Credit Union Magazine - January 2009 - TwentyFour/Seven (Page 41) Credit Union Magazine - January 2009 - TwentyFour/Seven (Page 42) Credit Union Magazine - January 2009 - Bankruptcy (Page 43) Credit Union Magazine - January 2009 - Compliance (Page 44) Credit Union Magazine - January 2009 - Compliance (Page 45) Credit Union Magazine - January 2009 - Tools of the Trade (Page 46) Credit Union Magazine - January 2009 - Tools of the Trade (Page 47) Credit Union Magazine - January 2009 - Trendlines (Page 48) Credit Union Magazine - January 2009 - Rates & Ratios (Page 49) Credit Union Magazine - January 2009 - Council Corner (Page 50) Credit Union Magazine - January 2009 - Shoptalk (Page 51) Credit Union Magazine - January 2009 - Shoptalk (Page 52) Credit Union Magazine - January 2009 - Shoptalk (Page 53) Credit Union Magazine - January 2009 - Shoptalk (Page 54) Credit Union Magazine - January 2009 - System Scan (Page 55) Credit Union Magazine - January 2009 - Marketplace (Page 56) Credit Union Magazine - January 2009 - Advertiser Index (Page 57) Credit Union Magazine - January 2009 - Branching Out (Page 58) Credit Union Magazine - January 2009 - Branching Out (Page Cover3) Credit Union Magazine - January 2009 - Branching Out (Page Cover4)
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