Credit Union Magazine - January 2009 - (Page 8) EXECUTIVE COMMITTEE chairman, Tampa, Fla. vice chairman, Salt Lake City KRIS MECHAM HARRIET MAY TOM DORETY Visit creditunionmagazine.com during January for these features: uPodcasts: Award-winning CUs secretary, El Paso, Texas treasurer, Duluth, Ga. member-at-large, Stevens Point, Wis. ex-officio, Washington, D.C./Madison, Wis. DIRECTORS MIKE MERCER PATRICIA WESENBERG DANIEL A. MICA Learn what makes Community Credit Union of the Year and Excellence in Lending Award winners tick. uCommunicating during crises: Five lessons Hurricane Ike put many coastal credit unions’ business continuity plans to the test. The key focus of such plans should be communicating with staff and members. uSurvive the financial meltdown JOSEPH BERGERON Vt.; ROBERT CASHMAN Mass. MARY CUNNINGHAM Calif.; LAIDA GARCIA Fla. JOHN GRAHAM Ky.; RUDY HANLEY Calif. WILLIAM HERRING Ohio; SANDY LINGERFELT Tenn. MARLA MARSH Kan.; ALLAN KEMP McMORRIS Mich. PAUL MERCER Ohio; WINONA NAVA N.M. DENNIS PIERCE Kan.; JOHN PRUMO N.Y. SUSAN STREIFEL Wash.; DENNIS TANIMOTO Hawaii BRETT THOMPSON Wis.; JURI VALDOV Va.. EDWIN WILLIAMS Pa. EXECUTIVE STAFF Confidence in financial institutions has taken a beating, and credit unions may suffer by association. Use “dollars and sense” to maintain consumers’ faith in credit unions. uCombat threats to systems and people DANIEL A. MICA president/CEO executive vice president/chief operating officer executive vice president/chief operating officer Madison, Wis. executive vice president/general counsel chief financial officer SENIOR VICE PRESIDENTS RICHARD MCBRIDE JOHN FRANKLIN ERIC RICHARD An absolute safe haven against fraudsters doesn’t exist. But the first line of defense is understanding the threats your credit union faces. uThe board’s role in mergers JOANNE DUNCAN research & advisory services marketing & sales MARY MITCHELL DUNN TERRY COSTIN MARK CONDON Research reveals that only one-quarter of board members are “proactive” or “very involved” in mergers affecting their credit unions. uSeven secrets for surviving job loss regulatory advocacy RICHARD GOSE political affairs Were you on the wrong end of a cost-cutting measure? Approach your job search with the same sense of purpose you gave your previous position. research & policy analysis legislative affairs CUNA Strategic Services WES MILLAR JOHN MAGILL BILL HAMPEL Subscribe Today Two easy ways to order your subscription to Credit Union Magazine: SUSAN NEWTON league relations human resources & facilities KATHLEEN O. THOMPSON HARLEY SKJERVEM regulatory affairs JILL TOMALIN u Call 800-348-3646 u Visit creditunionmagazine.com association services MARK WOLFF communications MANAGEMENT POSTAL INFORMATION vice president of publishing dbenzine@cuna.com 608-231-4039 MICHELLE CUNNINGHAM DOUG BENZINE Sandia Laboratory FCU Albuquerque, N.M. BETH STETENFELD AD REPRESENTATIVES JANICE LOVE Credit Union Magazine (ISSN 0011-1066) is published monthly for $64 per year by Credit Union National Association, 5710 Mineral Point Road, Madison, WI 53705. (Multiple-copy and multiyear discounts available.) Periodical postage paid at Madison, Wis., and additional mailing office. Copyright 2009 by Credit Union National Association. Photocopying is illegal and unethical. POSTMASTER: Send address changes to Credit Union Magazine subscription department, P.O. Box 461, Annapolis Junction, MD 20701-0461. Single issues are available; call 800-348-3646. A member of Cooperative Communicators Association. Printed in USA by Union Labor. advertising supervisor 608-231-4067 mcunningham@cuna.com fax 608-231-4370 director of CU periodicals kkuehn@cuna.com 608-231-4075 EDITORIAL STAFF managing editor bstetenfeld@cuna.com 608-231-4342 CONTRIBUTORS Miller Training and Development, Clemmons, N.C. George Safford & Associates, Warrenville, Ill. Share One Inc., Memphis, Tenn. Ent FCU, Colorado Springs, Colo. Power Financial CU, Pembroke Pines, Fla. Virginia CU Inc., Richmond MAILING ADDRESS RICHARD S. MILLER KATHRYN KUEHN managing editor slanphear@cuna.com 608-231-4086 senior managing editor bmerrick@cuna.com 608-231-4076 ANN HAYES PETERSON BILL MERRICK SUE LANPHEAR SHARYN ALDEN KAREN BANKSTON NEIL BARTLETT JAMES COLLINS JUDY DAHL DARLA DERNOVSEK PATRICK TOTTY DESIGN & PRODUCTION 847-656-0322, ext. 3008 ckennedy@cuna.com fax 847-498-5911 847-656-0322, ext. 3009 mshevlin@cuna.com fax 847-498-5911 CATHY WOODS: West/ Southwest/Southeast region MIKE SHEVLIN: Eastern region CHRIS KENNEDY: Central region GEORGE M. SAFFORD DARYL TANNER BILL VOGENEY BRIAN WARFEL LINDA DES LAURIERS managing art director 602-863-2212 cathy.woods@mediawestintl.com fax 602-863-6551 LINDA CROCKER BOB WARREN art director/digital specialist graphic designer CHERYL GOKEY DIANE LONG NANCY HILSENHOFF Classified ads CREDIT UNION MAGAZINE managing editor apeterson@cuna.com 608-231-4211 senior editor mmink@cuna.com 608-231-4989 MARY MINK 608-231-4122 lcrocker@cuna.com fax 608-231-4370 SANDI CARANGI P.O. Box 431 Madison, WI 53701-0431 SUBSCRIPTION DEPARTMENT SUBSCRIPTION SERVICE graphic designer graphic designer EDITORIAL ADVISORY BOARD LINDSAY MYERS Erie (Pa.) FCU P.O. Box 461, Annapolis Junction, MD 20701-046 800-348-3646 Fax: 301-206-9789 Neighborhood CU, Dallas CAROLYN JORDAN 8 CREDIT UNION MAGAZINE ÑJANUARY 2009 Ñcuna.org http://www.creditunionmagazine.com http://www.creditunionmagazine.com http://www.creditunionmagazine.com http://www.cuna.org
Table of Contents Feed for the Digital Edition of Credit Union Magazine - January 2009 Credit Union Magazine - January 2009 Contents On My Way Leading Edge Spotlight President's Perspective Game Plan Washington Insider Wright Stuff Executive Suite Reverse Mortgages Come of Age Six Merger Myths Leading-Edge Lenders TwentyFour/Seven Bankruptcy Compliance Tools of the Trade Trendlines Rates & Ratios Council Corner Shoptalk System Scan Marketplace Branching Out Advertiser Index Credit Union Magazine - January 2009 Credit Union Magazine - January 2009 - Credit Union Magazine - January 2009 (Page Cover1) Credit Union Magazine - January 2009 - Credit Union Magazine - January 2009 (Page Cover2) Credit Union Magazine - January 2009 - Credit Union Magazine - January 2009 (Page 3) Credit Union Magazine - January 2009 - Credit Union Magazine - January 2009 (Page 4) Credit Union Magazine - January 2009 - Credit Union Magazine - January 2009 (Page 5) Credit Union Magazine - January 2009 - Contents (Page 6) Credit Union Magazine - January 2009 - Contents (Page 7) Credit Union Magazine - January 2009 - Contents (Page 8) Credit Union Magazine - January 2009 - Contents (Page 9) Credit Union Magazine - January 2009 - On My Way (Page 10) Credit Union Magazine - January 2009 - On My Way (Page 11) Credit Union Magazine - January 2009 - Leading Edge (Page 12) Credit Union Magazine - January 2009 - Spotlight (Page 13) Credit Union Magazine - January 2009 - President's Perspective (Page 14) Credit Union Magazine - January 2009 - President's Perspective (Page 15) Credit Union Magazine - January 2009 - Game Plan (Page 16) Credit Union Magazine - January 2009 - Game Plan (Page 17) Credit Union Magazine - January 2009 - Washington Insider (Page 18) Credit Union Magazine - January 2009 - Washington Insider (Page 19) Credit Union Magazine - January 2009 - Wright Stuff (Page 20) Credit Union Magazine - January 2009 - Wright Stuff (Page 21) Credit Union Magazine - January 2009 - Executive Suite (Page 22) Credit Union Magazine - January 2009 - Executive Suite (Page 23) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 24) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 25) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 26) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 27) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 28) Credit Union Magazine - January 2009 - Reverse Mortgages Come of Age (Page 29) Credit Union Magazine - January 2009 - Six Merger Myths (Page 30) Credit Union Magazine - January 2009 - Six Merger Myths (Page 31) Credit Union Magazine - January 2009 - Six Merger Myths (Page 32) Credit Union Magazine - January 2009 - Six Merger Myths (Page 33) Credit Union Magazine - January 2009 - Six Merger Myths (Page 34) Credit Union Magazine - January 2009 - Six Merger Myths (Page 35) Credit Union Magazine - January 2009 - Leading-Edge Lenders (Page 36) Credit Union Magazine - January 2009 - Leading-Edge Lenders (Page 37) Credit Union Magazine - January 2009 - Leading-Edge Lenders (Page 38) Credit Union Magazine - January 2009 - Leading-Edge Lenders (Page 39) Credit Union Magazine - January 2009 - Leading-Edge Lenders (Page 40) Credit Union Magazine - January 2009 - TwentyFour/Seven (Page 41) Credit Union Magazine - January 2009 - TwentyFour/Seven (Page 42) Credit Union Magazine - January 2009 - Bankruptcy (Page 43) Credit Union Magazine - January 2009 - Compliance (Page 44) Credit Union Magazine - January 2009 - Compliance (Page 45) Credit Union Magazine - January 2009 - Tools of the Trade (Page 46) Credit Union Magazine - January 2009 - Tools of the Trade (Page 47) Credit Union Magazine - January 2009 - Trendlines (Page 48) Credit Union Magazine - January 2009 - Rates & Ratios (Page 49) Credit Union Magazine - January 2009 - Council Corner (Page 50) Credit Union Magazine - January 2009 - Shoptalk (Page 51) Credit Union Magazine - January 2009 - Shoptalk (Page 52) Credit Union Magazine - January 2009 - Shoptalk (Page 53) Credit Union Magazine - January 2009 - Shoptalk (Page 54) Credit Union Magazine - January 2009 - System Scan (Page 55) Credit Union Magazine - January 2009 - Marketplace (Page 56) Credit Union Magazine - January 2009 - Advertiser Index (Page 57) Credit Union Magazine - January 2009 - Branching Out (Page 58) Credit Union Magazine - January 2009 - Branching Out (Page Cover3) Credit Union Magazine - January 2009 - Branching Out (Page Cover4)
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