Supply & Demand Chain Executive - January 2010 - (Page 13) feature story Conference Preview Positioning the Supply Chain for Recovery At SCM World Live 2010 virtual conference, supply chain leaders to debate and discuss critical issues shaping the supply chain agenda in 2010 and beyond By Editorial Staff T he impact of the Great Recession is still rippling through the economy, and supply chain executives at companies around the globe are struggling to understand how to adapt their organizations’ processes and practices to the new economic landscape. In a very real sense, it has never been more important for supply chain executives to listen to industry thought-leaders and their peers to gain insights into steps to take now to prepare for the upturn ahead. And yet, ironically, the recession has cut deeply into travel budgets, forcing many executives to forego attendance at the industry conferences that serve as an important source of new ideas and inspiration for new supply chain initiatives. In this environment, the SCM World Live 2010 virtual conference offers a unique opportunity for supply chain executives to hear top thinkers in the industry and to network with leading analysts, academics and fellow participants. (Supply & Demand Chain Executive is the Platinum Media partner of the event.) Scheduled for February 24, and with over 2,000 senior supply chain, procurement and logistics executives already registered, the free event features eight presentations over the course of a day, offered live over the Internet in a Web seminar format. Travel costs: $0. Registration fee: $0. Inspiration and insights gained: Potentially priceless. Roadmap for Transformation Detlef Schultz, CEO of Vodafone Procurement Company, says that a key message of his presentation at SCM World Live 2010 is that farreaching supply chain transformation is possible. Schultz should know: He led the creation of Vodafone Procurement Company, consolidating the supply management operations across the more than 25 business units that make up Vodafone, the leading international mobile communications group with more than £40 billion in annual revenues. In his keynote address, “Vodafone’s Journey to Building a Worldclass Supply Chain Organization,” presented with Mark Woodward from E2open, Schultz will offer an approach to transformation that is both holistic and all-encompassing. “I say it is ‘all-encompassing’ because over a period of time we held a series of meetings with all the heads of supply chain and key supply chain personnel across all our business units. These were two-day meetings where we discussed how we would organize supply chain within the company, what the scope should be, what the value chain should look like, what the business objectives were and what the business strategy would be.” The idea, Schultz continues, was for the company’s supply chain leadership to leave the meetings with a common goal and strategy, and a common roadmap for transformation. “This wasn’t easy,” Schultz adds. “You have to imagine that you had 100 of the 700 people [in supply chain across the company] in the same room, and you’re trying to get them all on the same page.” The result, however, was that the common goals that emerged ultimately were signed off on by the heads of supply chain for each business unit. These goals roll up to the overall supply chain goals, for which Schultz is responsible. “We are all going in one direction. There is a common understanding of what we’re supposed to do,” Schultz says. The story of Vodafone’s journey is particularly important now, Schultz adds, because it has never been more critical for procurement and supply management to be aligning more closely with senior management. “We’re not talking about a simple savings journey here,” he says. “You have to talk about the full transformation of the purchasing department to become a fully accredited partner to the management of the company.” That transformation can be highly challenging at a large, multinational company like Vodafone, he notes, but the scale and scope of opportunities are larger, too, and supply management should be prepared to take full advantage of those opportunities. Toward the Responsive Supply Chain The strategic role of supply chain within the enterprise also is a theme in the closing address scheduled for the SCM World Live 2010 event, January 2010 | www.SDCExec.com 13 http://www.scmworldlive.raptureworld.co.uk/ http://www.SDCExec.com Table of Contents for the Digital Edition of Supply & Demand Chain Executive - January 2010 Supply & Demand Chain Executive - January 2010 Executive Memo Table of Contents Cover Story-Professional Development Business Process Outsourcing Conference Preview Feature Story - Warehouse Management Feature Story - Supply Chain Transformation Best Practices Best Practices Industry Focus - The Automotive Supply Chain Ad Index Supply & Demand Chain Executive - January 2010 Supply & Demand Chain Executive - January 2010 - Supply & Demand Chain Executive - January 2010 (Page Cover1) Supply & Demand Chain Executive - January 2010 - Executive Memo (Page 2) Supply & Demand Chain Executive - January 2010 - Executive Memo (Page 3) Supply & Demand Chain Executive - January 2010 - Table of Contents (Page 4) Supply & Demand Chain Executive - January 2010 - Cover Story-Professional Development (Page 5) Supply & Demand Chain Executive - January 2010 - Cover Story-Professional Development (Page 6) Supply & Demand Chain Executive - January 2010 - Cover Story-Professional Development (Page 7) Supply & Demand Chain Executive - January 2010 - Cover Story-Professional Development (Page 8) Supply & Demand Chain Executive - January 2010 - Business Process Outsourcing (Page 9) Supply & Demand Chain Executive - January 2010 - Business Process Outsourcing (Page 10) Supply & Demand Chain Executive - January 2010 - Business Process Outsourcing (Page 11) Supply & Demand Chain Executive - January 2010 - Business Process Outsourcing (Page 12) Supply & Demand Chain Executive - January 2010 - Conference Preview (Page 13) Supply & Demand Chain Executive - January 2010 - Conference Preview (Page 14) Supply & Demand Chain Executive - January 2010 - Conference Preview (Page 15) Supply & Demand Chain Executive - January 2010 - Feature Story - Warehouse Management (Page 16) Supply & Demand Chain Executive - January 2010 - Feature Story - Warehouse Management (Page 17) Supply & Demand Chain Executive - January 2010 - Feature Story - Supply Chain Transformation (Page 18) Supply & Demand Chain Executive - January 2010 - Feature Story - Supply Chain Transformation (Page 19) Supply & Demand Chain Executive - January 2010 - Feature Story - Supply Chain Transformation (Page 20) Supply & Demand Chain Executive - January 2010 - Feature Story - Supply Chain Transformation (Page 21) Supply & Demand Chain Executive - January 2010 - Feature Story - Supply Chain Transformation (Page 22) Supply & Demand Chain Executive - January 2010 - Best Practices (Page 23) Supply & Demand Chain Executive - January 2010 - Best Practices (Page 24) Supply & Demand Chain Executive - January 2010 - Best Practices (Page 25) Supply & Demand Chain Executive - January 2010 - Best Practices (Page 26) Supply & Demand Chain Executive - January 2010 - Best Practices (Page 27) Supply & Demand Chain Executive - January 2010 - Industry Focus - The Automotive Supply Chain (Page 28) Supply & Demand Chain Executive - January 2010 - Ad Index (Page 29) http://www.nxtbook.com/nxtbooks/cygnus/sdce_2013si http://www.nxtbook.com/nxtbooks/cygnus/sdce_201303 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201212 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201209 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201206 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201203 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201112 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201110 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201109 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201108 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201107 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201106 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201104 http://www.nxtbook.com/nxtbooks/cygnus/sdce_ariba_201104 http://www.nxtbook.com/nxtbooks/cygnus/sdce_20110405 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201103 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201101 http://www.nxtbook.com/nxtbooks/cygnus/sdce_20111201 http://www.nxtbook.com/nxtbooks/cygnus/sdce_20101112 http://www.nxtbook.com/nxtbooks/cygnus/sdce_20101011 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201010 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201008 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201007 http://www.nxtbook.com/nxtbooks/cygnus/sdce_20100506 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201004 http://www.nxtbook.com/nxtbooks/cygnus/sdce_201001 http://www.nxtbook.com/nxtbooks/cygnus/sdce_200912 http://www.nxtbook.com/nxtbooks/cygnus/sdce_200910 http://www.nxtbook.com/nxtbooks/cygnus/sdce_20090809 http://www.nxtbook.com/nxtbooks/cygnus/sdce_200908 http://www.nxtbook.com/nxtbooks/cygnus/sdce_20090607 http://www.nxtbookMEDIA.com
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