Golf Inc - March/April 2009 - (Page 6) staff Critical Issues Forum Jack Crittenden, Publisher and Editor-in-chief | 858-300-3201 Editorial Team How to survive the storm Strong leadership needed in tough times H Here is a summary o of a recent Critical I Issues Blog by golf and hospitality i industry expert Jim R Riscigno posted on G Golf Inc.’s Web site, a along with comreader ments from readers. A former Club Corp executive and currently president of ASE Consulting, Riscigno will be a speaker at the March 30-April Golf Inc. Conference at the World Golf Village. To view the entire blog and feedback, go to golfincmagazine.com We are all painfully aware of what has been creating those restless nights and difficult board and staff meetings over the past couple of years. Club membership enrollments have dramatically declined and the ability to collect high initiation fees and deposits is a thing of the past. Many clubs are scrambling to adjust and offer special membership programs, discounts, financing programs and more. So what should we expect to see over the next two years? There are no shortterm solutions to most of the issues that are causing pain for management and club members. But if you can step back and take a deep breath and not panic you can survive this down cycle. The mistakes I see all too often are short-sighted business decisions by managers, owners and/or boards with no view of the long-term consequences these decisions may have. Once you cross certain lines you will put yourself and the club in a downward – or possibly death – spiral. It will be very difficult to recover from Keith Carter, Managing Editor Jim Dunlap, Senior Editor Richard Steadham, Assistant Art Director Publishing Team Chase A. Peckham, Associate Publisher Donna Canale, Sales and Marketing Coordinator Mindy Palmer, Marketing & Sales Consultant Elizabeth Callahan, Director of Circulation & Marketing Jennifer Posey, Circulation Coordinator Mike Burke, Accountability Manager Conference Team Katina Cavagnaro, Conference Planner New subscriptions: Via the Web, go to www.GolfIncMagazine.com and click on the subscribe tab. Or call subscriber services at 800-999-9718. A one-year subscription is $72, two-year is $127, and three-year is $172. Complimentary subscriptions: Golf Inc. provides a complimentary subscription to the top decision makers at private clubs, public courses, municipal courses, semi-private clubs, management companies, development firms/advisors/consultant, architect firms/engineer/planner, and investor/financiers. If you match this criteria, please call 800-999-9718. Renewals, requalifications and changes of address: Via the Web, go to www.GolfIncMagazine.com and click on the subscribe tab and then follow directions. To check on the status of your account by e-mail, please send your inquiry to Jennifer@cypressmagazines.com. Or call subscriber services at 800-999-9718. Golf Inc. Spring Conference: World Golf Village, St. Augustine, Fla. March 30-April 1, 2009 877-Golf Inc. www.golfincmagazine.com Reprints: Please call FosteReprints at 1-866-879-9144 Editorial, awards questions or to report editorial errors: Please call Keith Carter at 858-300-3207 Golf Inc. magazine (USPS 009-747, ISSN 10749276) is published bi-monthly, 6 times per year, by Cypress Magazines Inc., 5715 Kearny Villa Road, Suite 108, San Diego, CA 92123. U.S. Subscriptions — $72.00 per year. Single copy — $8.00. Periodical postage paid at San Diego, CA, and at additional mailing offices. Entire contents copyright © 2009 Cypress Magazines Inc. All rights reserved. Material in this publication may not be reproduced without written permission from the publisher. Golf Inc. grants permission only for educational purposes. Golf Inc. is a trademark of Cypress Magazines Inc. Postmaster: Send address changes to: Golf Inc., P.O. Box 18479, Anaheim, CA 92817 6 Golf Inc. March/April 2009 http://www.GolfIncMagazine.com http://www.golfincmagazine.com http://www.GolfIncMagazine.com http://www.golfincmagazine.com http://www.tehcgp.com http://www.tehcgp.com
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