Golf Inc - April 2008 - (Page 16)

High-tech tools What can the latest technologies do for your course? Here are some options for golf operators EZLinks Golf ProLink Solutions Chandler, Ariz. The basics: This cart-mounted GPS system offers course yardages, plus a variety of advertising and course marketing options. It can be used to manage tournaments m and to provide twoa way communications w with golfers. w What’s new: 10.5-inch W LCD LC color screens that feature high-definition fe images, along with an im advertising partnership ad with ABC that delivers ad revenue to participating courses. The pitch: More than 700 courses around the globe have ProLink systems. In addition to delivering additional revenues through advertising sales, the GPS system can help with pace of play issues. Chicago, Ill. The basics: A 24-hour online and phone tee time reservation service as well as a point of sale system that offers a customizable player rewards program. What’s new: A feature that allows operators to track missed revenue. When a golfer who contacts an agent decides not to book a tee time, the agent records the time and enters a reason why it wasn’t taken. Over time, managers can determine the most in-demand times and adjust prices accordingly. The pitch: EZLinks last year booked 1.6 million tee times for properties ranging from high-end resorts to municipal facilities. High Definition Golf Alpharetta, Ga. The basics: A golf simulator that provides a high-definition-quality video of a variety of courses as well as a detailed breakdown of swing speed, launch angles and other feedback for instruction. What’s new: 3D mapping of courses that yields video-quality images. Detailed feedback of individual swing data for instructors. Integrated Business Systems (IBS) Richmond, Va. The pitch: Offers potential for increased revenue from added instruction and lessons as well as the ability to offer year-round play and competitions in areas where weather limits operations. The basics: A full-service package of club management software that includes a point-of-sale (POS) system, member management and accounting. What’s new: A revamped software system that places more emphasis on private club management and can provide detailed revenue and expense reporting. The pitch: Previously known for its focus on semiprivate and daily fee management products, IBS now has 400 private clubs among its 1,300 customers in the U.S. 16 Golf Inc. April 2008

Table of Contents Feed for the Digital Edition of Golf Inc - April 2008

Golf Inc - April 2008 Contents Editors Column Birney Takes NGCOA Helm Construction Costs on the Rise KemperSports Adds 14 Courses Americas: Fazio Designs St. Kitts Layout Europe/Africa: Seaside Resort Planned in Egypt Asia/Australis: Faldo Opens New Chinese Course High-Tech Tools: New Technologies that can Help Operators There's No Economic Slump at Still-Popular Reynolds Plantation Tim Moraghan Wants to Make Golf Fun Again Why a $1.5 Billion Resort has Made Environmental Protection a Top Priority Most Admired Operators Marketing Experts Make Their Pitch for Golf Courses From Korea, with Cash Last Word

Golf Inc - April 2008

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