Golf Inc - April 2008 - (Page 37)

|Andrew Wood| Legendary Marketing, Lecanto, Fla. Born in Oxford, England, Wood came to the United States as a college student, hoping to play on the PGA Tour. “But I wasn’t good enough,” he said. So he bought a karate school in San Marco, Calif., for $15,000, and over 10 years turned it into a nationwide company, Martial Arts of America, with 400 franchise locations. 40,000 rounds a year but have little data on customers. Some don’t even have their e-mail or home addresses. So these clubs are forced to keep running ads and coupons to try to reach golfers,” he said. After selling that business, he moved to Florida and started Legendar y Marketing in 1998, combining his love for golf with his marketing skills. The firm now has 42 employees serving private and daily fee clubs, resorts and other types of clients. Web sites are a major part of the business, but the company works to combine advanced technology with up-to-date marketing methods for its clients, including effective use of direct mail. “We generate leads of course, but we show clients how to sell as well. We train them in selling memberships, outings, room nights, and we have an awesome real estate training program,” he said. Key to his methods is helping clubs build up an effective database on regular customers, something that many courses have rarely done, he said. “I have encountered clubs that do April 2008 Golf Course Auction Sales (partial list) Highland Park Country Club Highland Park, IL $10,000,000 Golden Ocala Golf Course Ocala, FL $7,500,000 Crowfield Golf & Country Club Goose Creek, SC $3,025,000 Manistee National Golf Course Manistee, MI $4,800,000 Palisades Golf Club Clermont, FL $3,725,000 Medalist Golf Club Marshall, MI $2,145,000 Sell your golf course for top prices in seven weeks! Owners like you sold their golf course and real estate at auction with great success. Sheldon Good & Company Auctions helped them sell fast – for top prices. We can do the same for you. Alan Kravets, President 333 W. Wacker Dr., Suite 400 Chicago, Il 60606 (312) 373-4321 akravets@sheldongood.com www.sheldongood.com www.GolfIncMagazine.com 37 http://www.epaeration.com http://www.epaeration.com http://www.sheldongood.com http://www.sheldongood.com http://www.GolfIncMagazine.com

Table of Contents Feed for the Digital Edition of Golf Inc - April 2008

Golf Inc - April 2008 Contents Editors Column Birney Takes NGCOA Helm Construction Costs on the Rise KemperSports Adds 14 Courses Americas: Fazio Designs St. Kitts Layout Europe/Africa: Seaside Resort Planned in Egypt Asia/Australis: Faldo Opens New Chinese Course High-Tech Tools: New Technologies that can Help Operators There's No Economic Slump at Still-Popular Reynolds Plantation Tim Moraghan Wants to Make Golf Fun Again Why a $1.5 Billion Resort has Made Environmental Protection a Top Priority Most Admired Operators Marketing Experts Make Their Pitch for Golf Courses From Korea, with Cash Last Word

Golf Inc - April 2008

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