Golf Inc - August 2008 - (Page CB12)

Marketing Track Tuesday, Sept. 30th 10:00-11:00 a.m. Programmed to provide golf course managers, developers and marketing professionals with cutting-edge ideas, tips and plans that will drive rounds, move memberships and spur home sales. Golf Housing Sales Stories Developers of Encanterra and other successful communities provide details on how they continue to sell homes by giving buyers what they want most. What today’s golf community buyers are looking for Think outside the box when it comes to marketing homes Strategies that worked for home builders How to help your builders sell their homes Susan Verlander, Southcreek Holdings Jeff Hinkle, Shea Homes Tom Powers, Bluegreen Communities Mike Kelly, National Golf Foundation Bruce Lucker, Signature Golf 2:00-3:00 p.m. Where to Go to Generate New Revenues When Rounds Are Flat Operators of Cowboys Club and others reveal the strategies that boost their bottom line. How to tap the family golf market trend What can technology do to boost your bottom line? How to bring more golfers to your course New F&B options that can pay off for your bottom line Larry Galloway, Arnold Palmer Golf Course Management Jeff Wilson, Granite Bay Golf Club Keith Miller, Montgomery County Revenue Authority fortune. Short-term strategies to boost your tee sheet How to take advantage of free publicity A low-cost loyalty program that can build customers Strategies to get the most bang for your marketing buck C.A. Roberts, OB Sports John McNair, JC Golf 4:15-5:30 p.m. Relationship Marketing: What Is It and How Is It Changing the Golf Industry? Personalization: the key to better marketing Techniques for getting the information you need to build a relationship How relationship marketing can build golfer loyalty The importance of understanding your customer Stephen Ready, VCT Corp. Teddie O’Keefe, Hospitality Golf Marketing Group LLC 11:15-12:45 p.m. Cutting-edge Advances in Marketing, Media, Positioning, Branding Successful strategies for improving business performance Choose the right brand to generate additional proﬁts Use the latest technology to get your message out 3:14-4:00 p.m. Marketing on a Budget Operators from Rancho Bernardo Inn and The Legacy in Las Vegas discuss how they successfully market without spending a MONDAY, SEPT. 29TH 12:00-1:15 p.m. PRIVATE CLUB FORUM Created for owners, developers and membership sales managers to learn what’s working now in membership sales — from strategy to execution. This pre-day event includes four hours of in-depth discussion by the industry’s best, along with a networking luncheon. Private Club Welcome Luncheon The Symposium begins with a welcome luncheon where you can meet with speakers and attendees. This is your chance to meet new friends in a relaxing and comfortable setting and network with other private club operators. Short welcome by event moderator Heidi Voss. COST OF FORUM: $65 12 www. Go l f I n c M a g a z i n e . c o m 1 - 8 7 7 - GO L F I N C H EI D Private Club Forum PRE-DAY WORKSHOP I VO SS http://www.GolfIncMagazine.com

Table of Contents Feed for the Digital Edition of Golf Inc - August 2008

Golf Inc - August 2008 Contents Editors Column Around the Industry: Big Green in Arizona Data Collectors Combine Forces GPSI Hires Chessler, Files Suit Americas Europe/Africa Asia/Australia Machrihanish Dunes Draws on the Past to Make History Again in Scotland Innovative Superintendent Finds Way to Keep the Nation's First Totally Organic Course Green Latest Clubhouse Designs Reflect Changing Lifestyles: It's All About Casual Camelback Conference Brochure More Operators Embracing Initiatives Aimed at Bringing Families Together on the Golf Course State of the Industry 2008 Muni Maddness? The Last Word

Golf Inc - August 2008

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