Golf Inc - August 2008 - (Page CB13)

Marketing Track Wednesday, Oct. 1st 10:00-11:15 p.m. Marketing Ideas Outside the Box All-new interactive format that will teach you to brainstorm and be a creative leader at your facility. Motivate your staff to cultivate creative ideas New ways to attract customers and members Unique ideas in Web marketing, customer service and event planning Hands-on opportunities for devising new marketing strategies Kris Strauss, OB Sports Brian Gaines, Global Golf Advisors During the “Marketing on a Budget” session, learn how John McNair, whose JC Golf company runs Rancho Bernardo Inn Golf Course (above), and OB Sports Vice President C.A. Roberts and others stretch their marketing dollars. Private Club Forum 1:30-3:00 p.m. 3:15-4:15 p.m. 4:30-5:30 p.m. Best Practices in Private Club Marketing Proven tips and strategies from the operators of Corte Bella Golf Club and other top clubs. Match short-term programs with longterm strategies and goals Specialized strategies to produce optimum results Target your customer and grow the bottom line Why you need to adjust your approach to ﬁt today’s private club member Anita Welch, Club Impressions Shelby Futch, Scottsdale Golf Group Meaghan Macy, Tullymore Golf Course Ask the experts: Membership Ideas From Top Clubs Make better use of technology in your marketing plan How to reposition a struggling club What are clubs doing today to get leads? Strategies for surviving and thriving in a down housing market Beth Meister, Club Concepts Consulting Brian Gaines, Global Golf Advisors Heidi Voss, Bauer Voss Consulting How to ﬁnd — and Keep – Members Marketing experts from Firestone Country Club and other courses guide you through the ins and outs of ﬁnding and keeping private club members. How to establish a vision for your club Design the right membership plan Positioning and pricing of club memberships Lead generation and enrollment of members Kimberly Wade, Wade & Company, LLC Kathy O’Neal, ClubCorp Dave Dise, Tour Golf Fitness 1-877-G OLFI N C w w w. Go l f I n c M a g a z i n e . c o m 13 http://www.GolfIncMagazine.com

Table of Contents Feed for the Digital Edition of Golf Inc - August 2008

Golf Inc - August 2008 Contents Editors Column Around the Industry: Big Green in Arizona Data Collectors Combine Forces GPSI Hires Chessler, Files Suit Americas Europe/Africa Asia/Australia Machrihanish Dunes Draws on the Past to Make History Again in Scotland Innovative Superintendent Finds Way to Keep the Nation's First Totally Organic Course Green Latest Clubhouse Designs Reflect Changing Lifestyles: It's All About Casual Camelback Conference Brochure More Operators Embracing Initiatives Aimed at Bringing Families Together on the Golf Course State of the Industry 2008 Muni Maddness? The Last Word

Golf Inc - August 2008

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