Golf Inc - August 2008 - (Page CB6)

Management Track Designed to showcase best practices and innovative strategies in golf course operations — including F&B, lessons, retail sales, customer service and human resources. Tuesday, Sept. 30th 10:00-11:00 a.m. 2:00-3:00 p.m. 3:15-4:00 p.m. Green Maintenance Practices Highly rated session on water conservation and environmental stewardship. Water is precious: Strategies to make sure you’re using it wisely Why going natural can save time and money Being a good environmental steward can boost the bottom line Issues and solutions: Smart ideas for water, pesticides, fertilizers Ted Horton, ValleyCrest Golf Course Maintenance Doug Zak, ISCO Pipe Making a Difference with Customer Service: the Key to Player Retention Uncover the hidden gems that help courses like Troon North and Painted Desert Golf Club deliver exceptional service. Low-cost strategies that can make a difference How to make customer service part of your club’s culture Staff training: When, how much and how often? What successful clubs are doing to bring golfers back Mitch Harrell, Troon Golf Jim Leisenring, Talking Rock Golf Club Elizabeth Barker Pinapfel, Painted Desert Golf Club Win-Win Programs and Lessons that Make Money and Boost the Industry Make industry grow-the-game initiatives work for you Ways to attract — and keep — new players Lesson programs that build revenue and participation New tees mean new revenue Tim Greenwell, Troon Golf Bill Grove, TPC Scottsdale Pam Swensen, Executive Women’s Golf Association Arthur Little, A & J Acquisitions, Inc. 11:15-12:45 pm Clubhouse Design, Operations & Amenities Make sure you’re building the right size clubhouse for your facility What features do today’s clubhouses need? Strategies to accommodate today’s changing lifestyles Dining facilities that make business sense Douglas White, Billy Casper Golf Course Management Mary Cook, Mary Cook & Associates Dan Nicholas, PHN Architects 4:15-5:30 p.m. CRITICAL ISSUES FORUM Rising Costs: Maintenance, labor How operators are keeping budgets in check and still meeting customer expectations, despite the recent increases in fuel, labor, food and other items. Bobby Heath, Western Golf Properties Jeff Silverstein, I.R.I. Golf Group John Crowder, ValleyCrest Golf Course Maintenance KEYNOTES Tuesday, September 30th, 8:00 a.m. B ARNE Y A DA How to Add the WOW Factor to Your Golf Course Barney Adams Founder of Adams Golf, author Barney Adams, who transformed a tiny, ﬂoundering golf-equipment company into a 12-year “overnight” success story, will tell you how you can add The WOW Factor to your course. Learn how to foster an entrepreneurial environment that will encourage creativity and excitement. Find out how Adam’s success was built on perseverance and passion; how he overcame countless hard lessons on a rocky road to ultimate success thanks to creative design and smart marketing. MS 6 ww w. Go l f I n c M a g a z i n e . c o m 1 - 8 7 7 - GO L F I N C http://www.GolfIncMagazine.com

Table of Contents Feed for the Digital Edition of Golf Inc - August 2008

Golf Inc - August 2008 Contents Editors Column Around the Industry: Big Green in Arizona Data Collectors Combine Forces GPSI Hires Chessler, Files Suit Americas Europe/Africa Asia/Australia Machrihanish Dunes Draws on the Past to Make History Again in Scotland Innovative Superintendent Finds Way to Keep the Nation's First Totally Organic Course Green Latest Clubhouse Designs Reflect Changing Lifestyles: It's All About Casual Camelback Conference Brochure More Operators Embracing Initiatives Aimed at Bringing Families Together on the Golf Course State of the Industry 2008 Muni Maddness? The Last Word

Golf Inc - August 2008

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