Golf Inc. - October 2008 - (Page 16)

Southern California course ‘linked’ to success DEVELOPMENT SUCCESS Scottish-style layout runs 20 percent ahead of revenue projections since March opening flocked to the facility since its opening in March. “The golf course has been operationally profitable every month since we opened,” said Frost, principal of the facility’s operator, Tom Frost Golf. “It’s 100 degrees today and we’ve got 175 players out there.” How profitable? Frost reported that greens fee revenue through July 31 was $70,000 over projections, food and beverage was $100,000 over projections due to unanticipated demand for catering services and the course overall was 20 percent ahead of projections. Mike Filler, the John Laing Homes vice president who shepherded the golf facility aspect of the overall community development project, credited Olson for an inspired solution to a challenging set of site constraints. “Cal is a great designer, particularly when you’re dealing with a lot of technical issues,” Filler said. He told Olson that the site was a challenge. It’s a low-lying genuine Scottish links course in the heart of Southern California’s Inland Empire, 50 miles or so from the nearest ocean and not even skirting the shores of a perfectly good lake less than a mile away? Surely Old Tom Morris and current links course design wunderkind David McLay Kidd are shaking their heads somewhere. Yet that’s what the development team of John Laing Homes, architect Cal Olson, operator Tom Frost and contractor Wadsworth Golf Construction have created at The Links at Summerly in Lake Elsinore, Calif. And while residents of the area may not realize their errant shots have just disappeared into an authentic “burn” that winds through the entire course, rather than “that damn creekbed,” they have A The Links at Summerly Soil moved: 10 million cubic yds. Length of burns: 3 miles Stone bridges: 18 Traditional bunkers: 84 Native landscaping: 48 acres The Links at Summerly in Lake Elsinore, Calif. 16 Golf Inc. October 2008

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Golf Inc. - October 2008 Contents From the Editors: Smaller is Less Costly Survey Reveal Golf's Economic Impact in EMA Private Club Managers Earn Bigger Salaries Dyes Mourn Loss of Family Member Changing Demographics Impact European Golf Scene RDC Golf Group Finds Affordable Golf Niche Links at Summerly Offers Unique Twist Cost Crunch Most Powerful People in Golf Contractors Focus on Renovations, International�Projects Troon, IMG Reach Into Booming Middle East Market Americas Recap: New Player Design in Mexico Europe-Africa Recap: Moroccan Lakeside Development Asia-Australia Recap: 3 Billion Dollar Resort in Vietnam The Last Word: There's No Substitute for Good Friends on a Golf Course

Golf Inc. - October 2008

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