Golf Inc. - October 2008 - (Page 25)

Tim Finchem Commissioner PGA Tour 6 Peter Hill, CEO, Billy Casper Golf 2007 Rank: 7 Fresh 7 2007 Rank: 8 off a successful effort at adoption of a drug-testing policy for to the Tour, Finchem has become one of the leading advocates for getting golf designated as an Olympic sport. He also championed controversial changes in the second year of the end-of-season FedEx Cup competition that made it easier for golfers to move up in the standings. Joe Steranka Chief Executive Officer PGA of America 8 2007 Rank: 7 in his second year as CEO, Steranka has begun to put his own stamp on the 28,000-member organization. He has expanded the PGA Village concept to include its first international location, in the Bahamas, and he’s established new partnerships with organizations as varied as the WNBA to promote grow-the-game efforts. Now ll has brought a unique marketing and promotional savvy to the golf business he launched in 1989 cooperation with partners Bob Morris and Hall of Fame golfer Billy Casper. Focusing primarily on daily fee and municipal properties, Billy Casper Golf has grown to 97 golf courses across the United States and Costa Rica. And it’s gone from the 19th largest golf management company in the U.S. to fifth largest today with 4,000 employees. Hill has sought to move BCG beyond the typical industry approach to operations and marketing, with his goal of providing outstanding course conditions, delivering great customer experiences and valuing customers’ time. In the past year, BCG has added courses owned by the cities of Philadelphia and Tulsa, Okla., to its portfolio. He also has joined with one of his partners to create the Hill-Morris Foundation, a charity designed to provide grants to address critical local and individual needs of the people affiliated with BCG in the areas of health, human services, education and community improvement. And Hill’s reach has expanded across the globe as BCG’s Buffalo Communications division has taken over PR efforts at Mission Hills Golf Club, the world’s largest golf complex, in Shenzen, China. Hi David Chu 2007 Rank: 16 It Chairman Mission Hills Group 9 is probably no exaggeration to say that Chu, head of the world’s largest golf f facility at Mission H Hills in Shenzhen, C China, is the man m most responsible f for China’s golf b boom. In addition t to the 12 courses, r residential and r resort amenities Mi i Hills, Ch at Mission Hill Chu spearheaded the October 2008 www.GolfIncMagazine.com 25 landmark agreement to hold the OMEGA Mission Hills World Cup tournament at the facility for the next 12 years. Since building the first Mission Hills course in 1994, Chu has become one of his country’s most prominent sportsmen. He served as an advisor for the 2008 Bejing Olympics and is involved in China’s national football (soccer), tennis and volleyball organizations. http://www.GolfIncMagazine.com

Table of Contents Feed for the Digital Edition of Golf Inc. - October 2008

Golf Inc. - October 2008 Contents From the Editors: Smaller is Less Costly Survey Reveal Golf's Economic Impact in EMA Private Club Managers Earn Bigger Salaries Dyes Mourn Loss of Family Member Changing Demographics Impact European Golf Scene RDC Golf Group Finds Affordable Golf Niche Links at Summerly Offers Unique Twist Cost Crunch Most Powerful People in Golf Contractors Focus on Renovations, International�Projects Troon, IMG Reach Into Booming Middle East Market Americas Recap: New Player Design in Mexico Europe-Africa Recap: Moroccan Lakeside Development Asia-Australia Recap: 3 Billion Dollar Resort in Vietnam The Last Word: There's No Substitute for Good Friends on a Golf Course

Golf Inc. - October 2008

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