Golf Inc. - October 2008 - (Page 32a)

ADVERTORIAL Solutions Available to Bolster Investment Return The business of golf today is a challenge. It doesn’t have to be that way. Many courses sight their recent poor financial performance on the economy, the abundance of courses and the constrictions on everyone’s leisure time. Many courses are unfortunately focusing on uncontrollable issues. By doing so, managers are overlooking and unaware of many other problems — all of which are correctable. With clients from Europe, across America to Asia, Golf Convergence, expert strategists, have developed a unique process that is enhancing the profitability, the valuation and the investment return of today’s golf courses. By judiciously balancing the doctrines of strategic vision, tactical plans and operational accomplishment into an executable understanding, fiscal prosperity is being rekindled through the creation of a culture of insightful information. The investment, with Golf Convergence’s independent counsel, ensures efficient and hassle-free results. The management team and staff embark on the journey with a can-do-spirit. The eight tenets contained within Golf Convergence’s common sense formula centers on clearing identifying the facility’s distinctive niche, understanding the convergence of rounds, courses and utilization based on the current climate in golf, and leveraging the facilities’ organizational structure to produce economic advantages and limit the inherent weaknesses. Recognizing that all golf courses are unique, the blend of a course’s customers by age, income, and ethnicity is evaluated to attract new golfers, retain core customers, and minimize defectors. Through an understanding gained on the appropriate levels of maintenance and capital investment, motivating price points are established based on customer’s perceived value and brand recognition. By updating current technology platforms with “streaming alerts” managers, for the first time, are proactively provided course utilization, RevPATT, EBIT, and required staffing data so that future results can be influenced based on current data thereby ensuring each tee time is properly priced to maximize revenue. With best management practice standards pictorially defined, consistency in creating the superior customer experience parallel to the advertising and public relations themes are easily achieved. Golf Convergence, with nine principals each averaging 20 years of experience in the golf business, and an authors of the soon to be published book, “The Business of Golf – What Are Your Thinking, “a sage tome incorporating their common sense solutions, provide a premium service that is value priced generating amazing financial results. The managing principal, James J. Keegan can be contacted at jkeegan@golfconvergence.com, 303 283 8880 or at www.golfconvergence.com October 2008 www.GolfIncMagazine.com 33 http://www.golfconvergence.com http://www.golfconvergence.com

Table of Contents Feed for the Digital Edition of Golf Inc. - October 2008

Golf Inc. - October 2008 Contents From the Editors: Smaller is Less Costly Survey Reveal Golf's Economic Impact in EMA Private Club Managers Earn Bigger Salaries Dyes Mourn Loss of Family Member Changing Demographics Impact European Golf Scene RDC Golf Group Finds Affordable Golf Niche Links at Summerly Offers Unique Twist Cost Crunch Most Powerful People in Golf Contractors Focus on Renovations, International�Projects Troon, IMG Reach Into Booming Middle East Market Americas Recap: New Player Design in Mexico Europe-Africa Recap: Moroccan Lakeside Development Asia-Australia Recap: 3 Billion Dollar Resort in Vietnam The Last Word: There's No Substitute for Good Friends on a Golf Course

Golf Inc. - October 2008

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