Dealer Principal - October 2007 - (Page 10)

various reasons relating to vehicle sales. If a dealer is completely saturated online and create a powerful marketing strategy and promotional strategy online you will reach people when and where they want to be reached. You would cut your ad budget by tens of thousands of dollars and sell more cars, more profitably and more often. Let me repeat that for you. You can cut and should cut your ad budget from all of the conventional and INTRUSVIVE advertising and reallocate a portion of the remainder of your budget towards the powerful medium of the Internet… Search Engine Optimization, Micro-sites, Pseudo-sites, focus-sites and the very powerful video search engine optimization. Your goal should be to dominate where and when people want information. Let me bring things to a close with some final stats. The average closing ratio for a third party lead is 8%, a lead that comes from a dealer’s website closes at 15%. I am not saying to discontinue buying third party leads, but doesn’t it make more sense to work on driving more traffic to your sites? It will cost you about half to generate the lead to your own website and close almost at a double closing ratio. Sean V. Bradley is Founder & CEO of Dealer Synergy. He may be reached at 888.3.Synergy, or visit his site by going to www.dealersynergy.com “ 10 www.dealerprincipalmagazine.com “ If a dealer could be completely saturated online and create a powerful marketing strategy and promotional strategy online you will reach people when and where they want to be reached. You could cut your ad budget by tens of thousands of dollars and sell more cars, more proﬁtably and more often. http://www.dealersynergy.com http://www.dealerprincipalmagazine.com

Table of Contents Feed for the Digital Edition of Dealer Principal - October 2007

Contents Reality Check Cover Story: Car Tango Does Your Service Menu Pass the Mom Test? Your Greatest Asset Your Toll Free Number Could Be Turning Customers Away

Dealer Principal - October 2007

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