Dealer Principal - October 2007 - (Page 15)

been fortunate that numerous people who have spent years in the industry have helped develop and shape the business. Technology is a key element to the success of CarTango. Donovan Zimmerman and Amy Zimmerman, Lead Programmers, recognize the importance of staying ahead of the curve and utilizing all the latest technologies to provide a vast amount of data in a friendly format. CarTango successfully applies new kinds of media to greatly enhance the experience of both buyers and sellers. Innovations to enhance the buyer experience will include: the CarTango Messaging Center, an alternative to traditional phone and email methods; the CarSoul Mate survey, a series of questions to help the site make suitable recommendations for vehicles that match a buyer’s lifestyle and needs; and the Sales Rack, a similar-results list to highlight deals, sales and other special incentives. CarTango improves upon current search models by incorporating an automated search capability. Since inventories and prices are subject to daily variations, CarTango will improve results for the buyer by continuing to search and update their personal shopping page, even when the buyer goes offline. This feature benefits both the buyer and seller. Osborne explains “for sellers this is a powerful tool because if the seller just purchased a vehicle, they don’t have to miss out on locating someone who was looking for that vehicle the day before.” Innovations to enhance the seller experience will include: Buyerscape, a 360 degree view of buyers answering the questions what else is the buyer looking for and where else are they looking; Fast Pitch, a tool that allows sellers to adjust and deliver presentations in real time; and the Dance Card, proprietary push technology designed to bring buyers to the seller’s desktop, and decrease response time. www.dealerprincipalmagazine.com 15 http://www.dealerprincipalmagazine.com

Table of Contents Feed for the Digital Edition of Dealer Principal - October 2007

Contents Reality Check Cover Story: Car Tango Does Your Service Menu Pass the Mom Test? Your Greatest Asset Your Toll Free Number Could Be Turning Customers Away

Dealer Principal - October 2007

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