Dealer Principal - October 2007 - (Page 18) Service Menu Pass the Mom Test? Randy Johnson Does your How much does your store charge for a 15,000 mile service? Go ahead – go and look. Now that you know, consider the following concepts – most customers drive about 15,000 miles each year. They come into your store for service and when the car is about a year old…you try to and maybe succeed at selling your 15,000 mile service package. Customers think and even say things like – but it’s a new car…isn’t this covered under warranty…why is it so expensive? 18 www.dealerprincipalmagazine.com http://www.dealerprincipalmagazine.com
Table of Contents Feed for the Digital Edition of Dealer Principal - October 2007 Contents Reality Check Cover Story: Car Tango Does Your Service Menu Pass the Mom Test? Your Greatest Asset Your Toll Free Number Could Be Turning Customers Away Dealer Principal - October 2007 Dealer Principal - October 2007 - (Page Intro) Dealer Principal - October 2007 - (Page 1) Dealer Principal - October 2007 - (Page 2) Dealer Principal - October 2007 - (Page 3) Dealer Principal - October 2007 - Contents (Page 4) Dealer Principal - October 2007 - Reality Check (Page 5) Dealer Principal - October 2007 - Reality Check (Page 6) Dealer Principal - October 2007 - Reality Check (Page 7) Dealer Principal - October 2007 - Reality Check (Page 8) Dealer Principal - October 2007 - Reality Check (Page 9) Dealer Principal - October 2007 - Reality Check (Page 10) Dealer Principal - October 2007 - Reality Check (Page 11) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 12) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 13) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 14) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 15) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 16) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 17) Dealer Principal - October 2007 - Does Your Service Menu Pass the Mom Test? (Page 18) Dealer Principal - October 2007 - Does Your Service Menu Pass the Mom Test? (Page 19) Dealer Principal - October 2007 - Your Greatest Asset (Page 20) Dealer Principal - October 2007 - Your Greatest Asset (Page 21) Dealer Principal - October 2007 - Your Toll Free Number Could Be Turning Customers Away (Page 22) Dealer Principal - October 2007 - Your Toll Free Number Could Be Turning Customers Away (Page 23) Dealer Principal - October 2007 - Your Toll Free Number Could Be Turning Customers Away (Page 24)
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