Dealer Principal - October 2007 - (Page 21) Always be on the lookout for new things you think your customers would gladly pay for. And give customers first crack at any of these new products and services. If you can offer a discount, that’s even better. By letting them in on new products and services, you’re giving them priority customer status, an added value of doing business with your firm. Be careful not to overdo it. You don’t want to annoy anyone, least of all your customers. Allow enough time and space between customer contacts. How much time you allow between mailings or calls depends on the nature of your business. provided an extra service that will help retain customers. service while keeping in touch with your customers. A self-published author of book on camping tips should come up with natural additions to his product line to sell to buyers of his book. Things like maps of parks, local facilities, lists of “must-see sites” or specialty camping equipment, could all be add-ons made available to the author’s buyers. One final note; in order to start making more sales and build your business empire – you must become an avid student of lead generation and marketing strategy – the highpayoff items necessary for you to magnetically attact new clients to skyrocket your profits. Copyright (c) 2007 Joe Heller EXAMPLES When a clothing store receives a shipment of new designs, they should first notify all previous customers who’ve purchased in the same price range. All the store has to do is contact these customers by phone or by mailing invitations to a special event where this new line is unveiled. Suggest to customers how additional new outfits can be created by mixing and matching and you’ve In order to start making more sales and build your business empire – you must become an avid student of lead generation and marketing strategy – the high-payoff items necessary for you to magnetically attact new clients to skyrocket your profits. This approach would seem natural for a wholesaler who relies on distributors or retailers to act as re-sellers. By showing your new merchandise and suggesting ways to move more of it, you’re providing a valuable About The Author Joe Heller, President Trust Cycle Selling 713.927.4494 :: 1.888.543.5537 Joe.Heller [AT] TrustCycleSelling.com http://www.TrustCycleSelling.com www.dealerprincipalmagazine.com 21 http://www.TrustCycleSelling.com http://www.TrustCycleSelling.com http://www.dealerprincipalmagazine.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.