Dealer Principal - October 2007 - (Page 4) SEPTEMBER/OCTOBER 2007 Dealer Principal Magazine www.dealerprincipalmagazine.com P.O. BOX 22661, Portland, OR 97269 Sales- 877.827.6741 info@dealerprincipalmagazine.com Pacific Northwest Edition April 2007 - Vol 2, No 4 SELLING CARS ONLINE IS AS EASY AS 1 www.dealerprincipalmagazine.com West Coast Edition May 2007 - Vol 2, No 5 5 Reality Check Sean V. Bradley 12 18 CarTango Cover Story: A New Twist To An Old Dance Man www.dealerprincipalmagazine.com John Haslam Shines the Light on Comcast Spotlight’s On-Demand Classifieds Spotlight in the Does Your Service Menu Pass The Mom Test? Randy Johnson July /August 2007 - Vol 2, No 6 20 22 4 www.dealerprincipalmagazine.com Your Greatest Asset Joe Heller 1 www.dealerprincipalmagazine.com Redefining The Way Dealers Look At Training Your Toll Free Number Could Be Turning Customers Away Bill Lampton Ph.D. To Advertise call 877.827.6741 Although every precaution is taken to ensure accuracy of published materials, Dealer Principal Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. Copyright 2007. All rights reserved. Reproduction in whole or part without written permission is prohibited. http://www.dealerprincipalmagazine.com http://www.dealerprincipalmagazine.com http://www.dealerprincipalmagazine.com http://www.dealerprincipalmagazine.com http://www.dealerprincipalmagazine.com
Table of Contents Feed for the Digital Edition of Dealer Principal - October 2007 Contents Reality Check Cover Story: Car Tango Does Your Service Menu Pass the Mom Test? Your Greatest Asset Your Toll Free Number Could Be Turning Customers Away Dealer Principal - October 2007 Dealer Principal - October 2007 - (Page Intro) Dealer Principal - October 2007 - (Page 1) Dealer Principal - October 2007 - (Page 2) Dealer Principal - October 2007 - (Page 3) Dealer Principal - October 2007 - Contents (Page 4) Dealer Principal - October 2007 - Reality Check (Page 5) Dealer Principal - October 2007 - Reality Check (Page 6) Dealer Principal - October 2007 - Reality Check (Page 7) Dealer Principal - October 2007 - Reality Check (Page 8) Dealer Principal - October 2007 - Reality Check (Page 9) Dealer Principal - October 2007 - Reality Check (Page 10) Dealer Principal - October 2007 - Reality Check (Page 11) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 12) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 13) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 14) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 15) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 16) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 17) Dealer Principal - October 2007 - Does Your Service Menu Pass the Mom Test? (Page 18) Dealer Principal - October 2007 - Does Your Service Menu Pass the Mom Test? (Page 19) Dealer Principal - October 2007 - Your Greatest Asset (Page 20) Dealer Principal - October 2007 - Your Greatest Asset (Page 21) Dealer Principal - October 2007 - Your Toll Free Number Could Be Turning Customers Away (Page 22) Dealer Principal - October 2007 - Your Toll Free Number Could Be Turning Customers Away (Page 23) Dealer Principal - October 2007 - Your Toll Free Number Could Be Turning Customers Away (Page 24)
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