Dealer Principal - October 2007 - (Page 7)

If this is the case, then I realize that I have many ways to capture them earlier in the buying cycle, at the point of interest stage versus the point of sale stage. Recent studies show us that the average buying cycle is between 45-55 days. That is a long gestation period to work a prospect. Dealers that can create an opportunity at the point of interest stage and follow it through to point of sale are much more successful than dealers that just catch the low hanging fruit. Let me digress to the point of intrusive advertising versus the power of the internet. Dealers spend money trying and hoping to get someone interested and captivated in their product and dealership. However, most dealers have very little or nothing to offer when someone shows interest in them and their vehicles. Follow my logic here. If a prospect goes on the Internet and types in 2007 Ford Explorer or 2008 Toyota Camry, what shows up in the search about that particular dealership? Nothing or very little presence from dealerships. You know what does show up… sites like Edmunds.com, Automotive.com (Wholesale lead source provider), Invoicedealers.com, carsdirect. com, yahooAutos.com and other third party www.dealerprincipalmagazine.com http://Edmunds.com http://Automotive.com http://invoicedealers.com http://carsdirect.com http://carsdirect.com http://yahooAutos.com http://www.dealerspecialties.com http://www.dealerprincipalmagazine.com

Table of Contents Feed for the Digital Edition of Dealer Principal - October 2007

Contents Reality Check Cover Story: Car Tango Does Your Service Menu Pass the Mom Test? Your Greatest Asset Your Toll Free Number Could Be Turning Customers Away

Dealer Principal - October 2007

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.