Dealer Principal - October 2007 - (Page 8) “ If a prospect goes on the Internet and types in 2007 Ford Explorer or 2008 Toyota Camry, what shows up in the search or about that particular dealership? Nothing or very little presence from dealerships. You know what does show up… sites like Edmunds.com, Automotive.com (Whole sale lead source provider), Invoicedealers.com, carsdirect.com, yahooAutos.com and other third party sites. Since shoppers are online, it would make sense to me that dealers should be fully immersed on the Internet. 8 www.dealerprincipalmagazine.com “ sites. Since shoppers are online, it would makes more sense to me that dealers should be fully immersed on the Internet. This means more than just having a website. This means having a strong Search Engine Optimization campaign for their main website, then putting together a powerful micro-site or focussite campaign like Courtesy Chevrolet in Phoenix, Arizona does. They own and or operate over 250 domain names and micro-sites in addition to their three main sites for their dealership. Now to go even further, consider creating a strong presence on all of the top 50 Video Search engines like YouTube, MySpace, AOL Video, Yahoo Video. Try to imagine as an example, a Toyota dealership in Hatfield, Pennsylvania that has this type of strategy and anytime someone went on the Internet looking for anything related to Toyotas in PA http://edmunds.com http://Automotive.com http://invoicedealers.com http://carsdirect.com http://yahooAutos.com http://www.dealerprincipalmagazine.com
Table of Contents Feed for the Digital Edition of Dealer Principal - October 2007 Contents Reality Check Cover Story: Car Tango Does Your Service Menu Pass the Mom Test? Your Greatest Asset Your Toll Free Number Could Be Turning Customers Away Dealer Principal - October 2007 Dealer Principal - October 2007 - (Page Intro) Dealer Principal - October 2007 - (Page 1) Dealer Principal - October 2007 - (Page 2) Dealer Principal - October 2007 - (Page 3) Dealer Principal - October 2007 - Contents (Page 4) Dealer Principal - October 2007 - Reality Check (Page 5) Dealer Principal - October 2007 - Reality Check (Page 6) Dealer Principal - October 2007 - Reality Check (Page 7) Dealer Principal - October 2007 - Reality Check (Page 8) Dealer Principal - October 2007 - Reality Check (Page 9) Dealer Principal - October 2007 - Reality Check (Page 10) Dealer Principal - October 2007 - Reality Check (Page 11) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 12) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 13) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 14) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 15) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 16) Dealer Principal - October 2007 - Cover Story: Car Tango (Page 17) Dealer Principal - October 2007 - Does Your Service Menu Pass the Mom Test? (Page 18) Dealer Principal - October 2007 - Does Your Service Menu Pass the Mom Test? (Page 19) Dealer Principal - October 2007 - Your Greatest Asset (Page 20) Dealer Principal - October 2007 - Your Greatest Asset (Page 21) Dealer Principal - October 2007 - Your Toll Free Number Could Be Turning Customers Away (Page 22) Dealer Principal - October 2007 - Your Toll Free Number Could Be Turning Customers Away (Page 23) Dealer Principal - October 2007 - Your Toll Free Number Could Be Turning Customers Away (Page 24)
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