Dealer Principal - October 2007 - (Page 9)

The take away point here folks is simply this. People are flying to the Internet for www.dealerprincipalmagazine.com “ or cars in general… any make any model, used cars or certified pre-owned Toyotas, specific models like 2008 Toyota Highlanders or 2002 Camry LE (certified) or if someone searches for Toyota dealerships in Limerick, PA (their biggest competitor is located there.)… your own dealership shows up and it shows up multiple times in the top 10 listings. Can you imagine if you were a prospect and you typed in ABC Motors name into Google (They’re the local dealer) and a VIDEO popped up in Google for Bradley Automotive… but it was a video of compelling testimonials of happy customers of Bradley Automotive, telling of the amazing experience, all of the money they saved, and how well they were treated at the dealership. Wouldn’t you as the consumer, at least consider Bradley Automotive? Of Course you would. “ You can cut and should cut your ad budget from all of the conventional and INTRUSVIVE advertising and reallocate a portion of the remainder of your budget towards the powerful medium of the Internet… Search Engine Optimization, Micro-sites, Pseudo-sites, focus-sites and the very powerful video search engine optimization. Your goal should be to dominate where and when people want information. http://www.autojobsnetwork.com http://www.autojobsnetwork.com http://www.dealerprincipalmagazine.com

Table of Contents Feed for the Digital Edition of Dealer Principal - October 2007

Contents Reality Check Cover Story: Car Tango Does Your Service Menu Pass the Mom Test? Your Greatest Asset Your Toll Free Number Could Be Turning Customers Away

Dealer Principal - October 2007

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