design:retail - February 2014 - (Page 96)
backstory
096
W
hips, chains , handcuffs and-mannequins?
No, this scene isn't from
some S&M dungeon-
rather, the dominatrix
duo is on display in a Red
Light District boxed vignette as part of "The Fashion World of Jean Paul Gaultier: From the Sidewalk
to the Catwalk" exhibit, on view at the Brooklyn
Museum through Feb. 23.
The innovative and interactive, punchy and
poignant Jean Paul Gaultier tour de force began
its world tour at the Montreal Museum of Fine
Arts and hits 10 cities across the world; Brooklyn
February 2014
Designretailonline.com
is the only East Coast destination. The exhibition
is grouped into seven themes, like "The Boudoir"
and "The Odyssey," and merges art, fashion, pop
culture and technology with an underlying tone
of redefining beauty (think plus-sized mannequins, men in corsets and skirts, and the 2012 Amy
Winehouse-influenced dress that male model
Andrej Pejic waltzed down the catwalk).
Lucie Jolicoeur, president and CEO of Jolicoeur
International Inc., created 130 mannequins for the
exhibit in varying shapes and sizes, ranging from
extra-small waists to size 14 figures, and in an ethnic rainbow of natural flesh tones. "Designing and
manufacturing the mannequins specifically for the
Gaultier exhibition is like having our own design
incubator," Jolicoeur says. "The project has forced
us to stretch the limits of our capabilities in terms
of the flexibility and finishes of the mannequins
we produce."
Greeting guests, theatrical lighting highlights
a life-size mannequin of Gaultier, whose highdefinition face is projected with synchronized
movement as he talks, blinks and flirts in English
and French with visitors. On this and other animated mannequins, the naked eye does not see that the
mannequin's neck, covered in fiberglass coatings,
conceals projection equipment-a triumph of engineering. Not to mention très chic!
- Zoë Zellers
Photo courtesy of JOLICOEUR INTERNATIONAL INC.
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - February 2014
design:retail - February 2014
Contents
Editor's Note
Show Talk
On Trend
We Love This!
Design Picks
Innovation
Postcard
Inspirations
How'd They Do That?
Have You Heard?
Shopper Insights
Shopping with Paco
Food Fabulous Food
Caché
Galeries Lafayette
GlobalShop Show Preview
POP Supplier Listing
Products
Backstory
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