102
Smart
Tech
By Jenny CusaCk
The new technology
trend isn't about the
latest buzzword-it's
about retailers integrating
real-world solutions that
make stores more human.
Amen to that!
T
he ease of e-commerce has conditioned
customers to expect a lot. Buying online
is often personalized, frictionless and
conveniently tailored to the individual.
Can physical retail now match up? Just
how do you build relationships with
consumers in this new retail climate, where expectations are sky high? smart retailers are using applications
of technology, e-commerce and social media that really
resonate in the real world.
March 2014
Designretailonline.coM
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - March 2014