backstory
088
"S
uccessful retail lighting
not only allows the perception of the product, but also
enhances the consumer's experience to the benefit of the
retailer. Customers don't see
the product, they only see the light that hits the product and is reflected into their eyes. In a good design,
the careful application of multiple layers of light gives
depth and dimension to the environment and merchandise. In an outstanding design, the designer uses
these light layers to create a mood and captivate the
customer in a way that evokes an emotional response.
That response strengthens the customer's memory of
the retail experience and elevates their perception of
the brand."
- Paul Gregory, Focus Lighting
↗ The Aura collection from
Jasper van Grootel. jspr.eu
RS #171
April/MAy 2014
DesignretAilonline.coM
Photo courtesy of Christopher Grimes Gallery
http://www.jspr.euhttp://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - April/May 2014