design:retail - August 2014 - (Page 18)
designer picks
018
Trend Impact
KEN NISCH
CHAIRMAN, JGA
info@jga.com
N
OW THAT OUR EuroShop "creative hangover"
has fizzled, we can think back with clearer
heads to what can be catalytic to the "real
world" beyond the glitter of Düsseldorf. With time for
perspective, many of us have already put into effect the
things we learned and saw for the near term-but now
the hard work begins; as it is not just what is beyond
the "shiny object," but the real big ideas that impact
our projects.
[2]
1. Power Lighting
It seems the ceiling will be the last and the least favorable
option for the placement of lighting in the future, with
illumination being seen as an integrated element of all design
objects of furniture and fixtures. Atmosphere allows lighting
to be evocative, while the positioning of lighting continues to
morph from a mindless, ambient "spill of lumens" to a
strategically focused and placed producer of highlight and focus.
2. Technology
[1]
Not surprisingly, technology is having a major influence on
the aesthetics of store design. The use of interactive screens
for in-store ordering and customization is facilitating the
transformation of the bricks-and-mortar space from a
destination that is not only about logistics supply, but also
a portal to expanded offerings and personalized goods.
3. High-Tech/High-Touch
[4]
[3]
Given the roles that technology and lighting play within
today's store environment, the customer still yearns for
warmth, a welcoming environment and the human factor.
Bringing in nature with green walls, the use of technology
in translating and layering evocative human, natural and
spiritual images is a common theme today.
4. Faux-to-Real
Pragmatic materials, such as glass, porcelain, tile, concrete
and acrylics, now take on a life-like sensibility thanks to the
development of photographic technology, 3-D printing and
manufacturing techniques.
5. Getting Social
Retail environments can take a cue from tradeshow booths,
where the inclusion of social spaces is a recurring theme.
These "spaces within spaces" can become a "third place" to
serve as a key marketing tool, not just as an amenity or a
complement to a retail space.
[5]
AUGUST 2014 DESIGNRETAILONLINE.COM
KEN NISCH'S KNOWLEDGE AND ENTREPRENEURIAL INSIGHTS ARE
INTEGRATED INTO CONCEPTUAL DEVELOPMENT AND STRATEGIC
IMAGE POSITIONING FOR CLIENTS SUCH AS HERSHEY'S, WHOLE
FOODS MARKET, THE NORTH FACE AND JOCKEY.
Photos courtesy of JGA
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - August 2014
design:retail - August 2014
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
Postcard
How’d They Do That?
Have You Heard?
Mingle
The Visual Eye
Searching for Steve Jobs
Global Designer Roundup
ALMACENES SIMAN
The Arvind Store
diptyque
Products
Backstory
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