design:retail - January 2015 - (Page 88)
backstory
088
S
OMETIMES THE RIGHT shot requires a big flash. German camera
maker Leica has been around for a
century, but recently, it's been on a
roll of opening retail stores across
Asia, Europe and the United States
to better engage both dedicated fans and potential
customers with its luxury product offerings.
So far, at least one of its larger flagships has made
quite a splash. Designed by the Los Angeles team
of San Francisco-based global firm IA Interior
Architects, Leica's Store and Gallery in Los Angeles
JANUARY 2015
DESIGNRETAILONLINE.COM
has won multiple interiors awards. The West
Hollywood flagship gleams with a glass façade, giving
passersby a spectacular view of the sweeping illuminated staircase and, until recently, a larger-than-life
"Fake Leica" sculpture by Chinese artist Liao Yibai.
One aficionado reportedly offered the $1 million
asking price for the 1,000-pound stainless steel camera that was originally commissioned for the store.
"Our focus was on Leica's legacy, cameras, service and future," says Kirk Stewart, senior associate
and project director at IA Interior Architects, Los
Angeles. "We wanted the interior to be simple and
elegant, to support the brand and to be authentic."
Practically a megastore when it comes to Leica
shops, the 8,000-sq.-ft. space spans three levels
and boasts a gallery, library, retail showroom, video
presentation room and a VIP lounge. In addition,
there is an exterior terrace facing historic Beverly
Boulevard that is used for events.
Finally, since it is Los Angeles after all, everything but the third-level offices can be used as a
studio for shooting print or TV ads. Seems like a
natural fit for a company dedicated to the art of film
and photography. Say cheese!
- Erin M. Loewe
Photo by ART GRAY
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - January 2015
design:retail - January 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
How’d They Do That?
Postcard
Mingle
Have You Heard?
The Visual Eye
Searching for Steve Jobs
West Elm
Winning Windows
Birchbox
Holt Renfrew
Visual Products
Products
Backstory
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