design:retail - February 2015 - (Page 14)

we love this! 014 Add It Up Z URICH-BASED ARCHITECTURE firm Rippmann Oesterle Knauss (ROK) creates stores with interior environments that first see the light of day as a mathematical model. For the Suppakids Sneaker Boutique in Stuttgart, Germany, ROK covered one wall with multiple elongated, diamond-shape, 3-D wood cutouts. Across the top of the wall, the shape is incised into the surface material. Below, the diamonds become open internally lit displays, each holding a pair of sneaker styles to appeal to boys and girls ranging in age from tots to teens. Rather than have kids become fidgety and disinterested while FEBRUARY 2015 DESIGNRETAILONLINE.COM browsing and then waiting for the shoes to be brought to the sales floor and tried on, the display itself becomes part of the shopping experience. Along the outline of the recessed enclosures at the front of the display wall is a smooth polished edging that serves as a miniature raceway for colored wooden disks that kids grasp to guide them vertically and horizontally through the display. ROK applied its expertise in automated fabrication and computer-based planning to express its concept for Suppakids. Using Rhino, a 3-D computer graphics and CAD software program, ROK used its ability to produce precise representations of geometric forms based on the NURBS (nonuniform mathematical rational B-spline-say that three times fast!) model for the Suppakids wall. Their plans were translated by computer numerical control into bent steel rods and clip fasteners to produce the wall display elements. Natural and painted pinewood for the other walls and the floor contribute to the overall lively ambience. We're not going to pretend to understand all the logitistics of their mathematical calculations (heck, we barely remember long division), but we do understand an equation for great design. A+! - Vilma Barr Photos by DANIEL STAUCH PHOTOGRAPHY http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - February 2015

design:retail - February 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
How’d They Do That?
Have You Heard?
The Digical Store
Shopping with Paco
Joseph Cheaney
Countdown to GlobalShop 2015
POP Supplier Listing

design:retail - February 2015