design:retail - February 2015 - (Page 16)

designer picks 016 Trends to Watch in 2015 CHUCK LUCKENBILL PRINCIPAL, LUCKENBILL RETAIL SOLUTIONS I [1] N THIS EVER CHANGING retail landscape, I am seeing five significant trends that I believe are influencing both retail design and the customer shopping experience. 1. FOOD EXPERIENCE Eataly in New York and Chicago embodies the food experience by combining shopping for Italian food with tasting and dining stations. Grocers across America are testing dine-in opportunities, as well as offering completely prepared, ready-to-serve, take-home dinners. Standard Market in Chicago offers a nightly take-home-and-heat dinner for two in a ready-to-go shopping bag. 2. POP-UPS [3] [2] Pop-up stores continute to grow nationwide, enabling retailers small and large the opportunity for customers to "try on" their brand. Who would have guessed that SC Johnson would open a Glade pop-up store in New York's Meatpacking district? A viable example of combining scent, sight and touch in a soothing, yet creative, environment. 3. INSTANT GRATIFICATION We've gone from the Pony Express to Wells Fargo stage coaches to monthly deliveries, two weeks, two days-and now with Amazon warehouses across America, same-day delivery. In the not-too-distant future, customers will be able to 3-D print their purchases at home, eliminating deliveries altogether. What challenges will that bring to the store design community, as well as the in-store customer shopping experience? 4. CURATED SPACES The Dover Street Market in New York exudes what the meaning of curation is all about: an incredibly designed, multi-branded, seven-floor store of curated shops, created in an ever-changing environment. A visual designer's dream and a trend for large retailers to follow closely. 5. AUTHENTICITY [5] Quality, craftsmanship and design describe Shinola, an expanding retailer that offers handcrafted watches, bicycles, journals and curated accessories-all American made. Another is Best Made Company, which brings authenticity with its lines of axes, knives, tools and clothing-all designed to be passed down for generations. CHUCK LUCKENBILL IS PRINCIPAL OF LUCKENBILL RETAIL SOLUTIONS. HE IS A CREATIVE INDUSTRY LEADER WITH EXTENSIVE EXPERIENCE IN STORE DESIGN AND VISUAL MERCHANDISING, HOLDING SENIOR LEADERSHIP POSITIONS WITH DAYTON HUDSON, [4] FEBRUARY 2015 DESIGNRETAILONLINE.COM CARSON PIRIE SCOTT, KOHL'S AND OFFICEMAX. Photos by CHUCK LUCKENBILL http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - February 2015

design:retail - February 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
How’d They Do That?
Have You Heard?
The Digical Store
Shopping with Paco
Joseph Cheaney
Countdown to GlobalShop 2015
POP Supplier Listing

design:retail - February 2015