design:retail - February 2015 - (Page 16)
designer picks
016
Trends to
Watch in 2015
CHUCK LUCKENBILL
PRINCIPAL,
LUCKENBILL RETAIL SOLUTIONS
I
[1]
celuckenbill@gmail.com
N THIS EVER CHANGING retail landscape, I am
seeing five significant trends that I believe are
influencing both retail design and the customer
shopping experience.
1. FOOD EXPERIENCE
Eataly in New York and Chicago embodies the food
experience by combining shopping for Italian food with
tasting and dining stations. Grocers across America are
testing dine-in opportunities, as well as offering completely
prepared, ready-to-serve, take-home dinners. Standard
Market in Chicago offers a nightly take-home-and-heat
dinner for two in a ready-to-go shopping bag.
2. POP-UPS
[3]
[2]
Pop-up stores continute to grow nationwide, enabling
retailers small and large the opportunity for customers
to "try on" their brand. Who would have guessed that
SC Johnson would open a Glade pop-up store in New York's
Meatpacking district? A viable example of combining scent,
sight and touch in a soothing, yet creative, environment.
3. INSTANT
GRATIFICATION
We've gone from the Pony Express to Wells Fargo stage coaches
to monthly deliveries, two weeks, two days-and now with
Amazon warehouses across America, same-day delivery. In
the not-too-distant future, customers will be able to 3-D print
their purchases at home, eliminating deliveries altogether.
What challenges will that bring to the store design community,
as well as the in-store customer shopping experience?
4. CURATED SPACES
The Dover Street Market in New York exudes what the
meaning of curation is all about: an incredibly designed,
multi-branded, seven-floor store of curated shops, created in
an ever-changing environment. A visual designer's dream
and a trend for large retailers to follow closely.
5. AUTHENTICITY
[5]
Quality, craftsmanship and design describe Shinola, an
expanding retailer that offers handcrafted watches, bicycles,
journals and curated accessories-all American made.
Another is Best Made Company, which brings authenticity
with its lines of axes, knives, tools and clothing-all designed
to be passed down for generations.
CHUCK LUCKENBILL IS PRINCIPAL OF LUCKENBILL RETAIL
SOLUTIONS. HE IS A CREATIVE INDUSTRY LEADER WITH EXTENSIVE
EXPERIENCE IN STORE DESIGN AND VISUAL MERCHANDISING,
HOLDING SENIOR LEADERSHIP POSITIONS WITH DAYTON HUDSON,
[4]
FEBRUARY 2015
DESIGNRETAILONLINE.COM
CARSON PIRIE SCOTT, KOHL'S AND OFFICEMAX.
Photos by CHUCK LUCKENBILL
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - February 2015
design:retail - February 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
How’d They Do That?
Postcard
Have You Heard?
The Digical Store
Shopping with Paco
Éléganza
Joseph Cheaney
Countdown to GlobalShop 2015
POP Supplier Listing
Products
Backstory
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