design:retail - February 2015 - (Page 22)

022 how'd they do that? SCREEN TIME T HE DHAMANI 1969 boutique, which opened in the Dubai Mall last July, oozes opulence. Designed by Seattle-based Callison, the 3,500-sq.-ft. boutique showcases the retailer's rare gems and exclusive, handcrafted jewelry in a lavish atmosphere anchored by a central, bronze-finished screen. Custom designed by the Dhamani graphic design team and fabricated by Dubai-based FDC Intl., the partition features the brand's iconic floral motif. "We thought a screen-a beautiful, delicate, handmade screen-would make a great environmental art piece and act like a curtain in a classical salon," says Dave Scurlock, principal for Callison. Beyond providing a striking backdrop, the screen's floral pattern evokes a traditional pottery print from Jaipur, India, which is where the Dhamani family grew up and launched their business. Since the brand pattern had always been two-dimensional, several mockups of the screen sections were created to test the scale and thickness of the bronze. "We wanted to be sure that the three-dimensional screen pattern piece had the proper delicate appearance, yet was still stable enough for installation," Scurlock explains. The approximately 13-ft.-tall screen was laser-cut from 5-millimeterthick metal, cut into individual sections and then hand-assembled with 7,000 individual welds. With each leaf and branch individually hand-ground and given a handrubbed bronze finish, the entire process took more than a month to complete. But it was worth it-the final statement piece has a seamless, stately presence that does the surrounding luxury space and merchandise justice. - Lauren Mitchell FEBRUARY 2015 DESIGNRETAILONLINE.COM Search #15 at FEBRUARY 2015 DESIGNRETAILONLINE.COM Photo courtesy of CALLISON LLC http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - February 2015

design:retail - February 2015
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
How’d They Do That?
Have You Heard?
The Digical Store
Shopping with Paco
Joseph Cheaney
Countdown to GlobalShop 2015
POP Supplier Listing

design:retail - February 2015