design:retail - February 2015 - (Page 88)

backstory 088 T HE MUSEUM-WORTHY Melissa Shoes' London flagship in Covent Garden is the Brazilian fashion footwear retailer's largest store to date and its first European outpost. Designed by multimedia artist Muti Randolph, the two-story space welcomes customers with light, movement and color. Here, in the reception area, an enormous LED screen receives signals in the form of videos, or can be transformed into an immense mirror for a dazzling artistic display. "This new London flagship store mixes all the main characteristics present in the brand's DNA-innovation, dynamics and playfulness," Randolph says. "A space where technology, design, architecture and art mix up, revealing Melissa's soul through interesting sensorial experiences that renew themselves each season." It's art. It's retail. It's amazing. - Jessie Dowd FEBRUARY 2015 DESIGNRETAILONLINE.COM Photo by RICHARD YOUNG http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - February 2015

design:retail - February 2015
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
How’d They Do That?
Postcard
Have You Heard?
The Digical Store
Shopping with Paco
Éléganza
Joseph Cheaney
Countdown to GlobalShop 2015
POP Supplier Listing
Products
Backstory

design:retail - February 2015

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