design:retail - March 2015 - (Page 14)

show talk 014 Make It Count DOUG HOPE FOUNDER AND SHOW DIRECTOR, GLOBALSHOP doug.hope@emeraldexpo.com @globalshopshow I N THE 23 YEARS of GlobalShop, be able to answer. And, if you're not interested, say so. Thank them, and move on. we've never mentioned how to get the most out of it. Not a word on the code of conduct for our exhibitors, or a word of advice for our attendees about how to operate on the floor. Let's ﬁx that now. We have feedback from hundreds of you in person and thousands more through surveys and research, and we've also heard from our exhibitors on a regular basis. In reviewing that feedback, one could distill two decades of information into a few simple categories: 1. Planning. Make the most of your time by plotting out your visit now. There are two tools that can help you-first through our website (globalshop.org) and second with our new GlobalShop 15 app (available in iTunes and Google Play), both of which oﬀer the ability to not only see and navigate the show ﬂoor, but also sort by category so that you can pinpoint your "must see" current (and potentially future) vendor partners. When you do visit them, it is best to have your badge scanned, because this provides a way to keep track of products or services you're interested in. 2. Time management. Spend three days on the ﬂoor, or at least three days in Las Vegas. GlobalShop 2015 March 24-26 Sponsored by A.R.E In cooperation with IIDA Mandalay Bay Convention Center, Las Vegas | GlobalShop.org CONTACT US: 1145 Sanctuary Pkwy., Ste. 355 Alpharetta, GA 30009-4772 MARCH 2015 DESIGNRETAILONLINE.COM 4. Operating guidelines. For Seeing more than 700 exhibitors does take time- and always more than you think. You'll bump into someone(s), which turns into a series of 10- or 15-minute conversations that probably weren't in your plan. Extend your time in Las Vegas by taking a few hours to see a city that has more new retail this year than there's been in eight years. 3. Eﬀective communication. If you exhibitors, we are clear-the booth is yours, but the aisles are not, and that means giving right-of-way to attendees at all times. For attendees, you shouldn't be solicited by anybody in the aisles, especially companies that do not have an exhibitor badge. You should not feel obligated to engage with any company that is not an exhibitor and, in fact, you are encouraged to report any such activities to show management or security personnel. We've invested heavily in ensuring that the GlobalShop environment is comfortable and enjoyable, and that buyers and sellers are clearly deﬁned. So, stock up on business cards (you will bump into people who don't have scanners, and you won't always be wearing your badge) and wear comfortable shoes-preferably ones you've broken in before hitting a half-million-sq.-ft. tradeshow. see something that you're interested in, say so. If you're wondering how it is that the product or service can help you save money or increase sales, ask. In fact, challenge the exhibitor to tell you how it will. There's a lot of expertise sitting on that ﬂoor, and any exhibitor that invests in the show should SHOW STAFF: → Founder and Show Director Doug Hope (770) 291-5453 doug.hope@ emeraldexpo.com → Sales Manager Roarke Dowd (770) 291-5428 roarke. dowd@emerald expo.com → Account Executive Dreama McDaniel (770) 291-5420 dreama.mcdaniel@ emeraldexpo.com → Account Executive Kerry Tyler (770) 291-5432 kerry.tyler@ emeraldexpo.com → Marketing Manager Heather Kuznetz (770) 291-5512 heather.kuznetz@ emeraldexpo.com → Conference Manager Toni Ward (770) 291-5441 antoinette.ward@emeraldexpo.com → Senior Operations Manager Derrick Nelloms (770) 291-5452 derrick.nelloms@ emeraldexpo.com EMERALD EXPOSITIONS: → CEO and President David Loechner → CFO and Treasurer Philip Evans → Chief Information Oﬀicer Bill Charles → Vice President, General Counsel and Secretary David Gosling → Executive Vice President, Business Development Darrell Denny → Senior Vice President, Operations Lori Jenks → Senior Vice President, Digital Teresa Reilly → Vice President, Marketing Services Joanne Wheatley → Vice President, Human Resources Eileen Deady → Vice President, Corporate Operations Denise Bashem Photo courtesy of THINKSTOCK http://www.globalshop.org http://www.GlobalShop.org http://www.DESIGNRETAILONLINE.COM

Table of Contents for the Digital Edition of design:retail - March 2015

Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Innovation
Postcard
Before & After
How’d They Do That?
Have You Heard?
Perspectives
Visual Eye
Searching for Steve Jobs
Markopoulos Award 2015
GlobalShop 2015: The Ultimate Show Guide
Las Vegas Retail A look at
McMillanDoolittle
PIRCH
WH|BM
T2
Verizon
Hedonism
Design Leaders Listing
Products
Backstory

design:retail - March 2015