072
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Desf the Y
o
"We believe that in today's world, a brand's ROE-'return
on experience'-is the defining measure of success."
Chute Gerdeman
Headquarters: Columbus, Ohio
Key Projects: Dylan's Candy Bar, Chicago (shown);
Sweetwater Sound, Fort Wayne, Ind.;
Verizon Destination Store,
Santa Monica, Calif.
Photo by MARY LYNN WAITE, CHUTE GERDEMAN
SEPTEMBER 2015
DESIGNRETAILONLINE.COM
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - September 2015