design:retail - January 2016 - (Page 16)
we love this!
016
MIXING MEDIA
A
CLEVER COMBINATION OF modern materials intentionally paired
with more traditional design elements helps the anti-intimidation
factor, especially when selling a high-tech product.
A trip to the cable store to pay a bill or get new services usually is
akin to a trip to the DMV-impersonal and dreary. Not so at FLOW, a
new telecom superstore (mobile, home phone, cable and Internet services) in
Montego Bay, Jamaica, which was designed with engaging the customer in mind.
Designed by Toronto-based Shikatani Lacroix, the store features flexible
zones for product displays and interaction between customers and salespeople
in a warm and inviting atmosphere. The soothing materials and color palette
embodies the essence of the Caribbean-with the calming blue brand color at
the forefront-with touches of natural wood tones.
According to Richard Dirstein, Shikantani Lacroix's executive vice president,
design and innovation, the design was created to "demystify technology, and
create a culture of community and pride for customers."
At the selling stations, sleek, white aerodynamic tables edge-lit in blue LED
are paired with earth-toned wooden side tables ornamented with moulded
spindle legs, for a more residential, classic look. The pairing might seem like
the odd couple at first, but speaks to the brand's customer.
"They create a friendly environment, like home," says Amanda Olfati, designer, branded elements, Shikantani Lacroix. Dirstein adds that they fit with
the store concept, saying: "Young and old, fresh, modern and tech-savvy, but
not intimidating. High-tech meets eclectic."
The store model will be modified as new locations open around the
Caribbean, with subtle changes made to reflect the different island cultures.
You could say they are going with the flow.
- Michelle M. Havich
JANUARY 2016
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Table of Contents for the Digital Edition of design:retail - January 2016
design:retail - January 2016
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Have You Heard?
The Visual Eye
Searching for Steve Jobs
Searching for Steve Jobs
Winning Windows
Visual Eye
ShopWithMe
COS
Visual Products
Backstory
design:retail - January 2016
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