design:retail - January 2016 - (Page 18)
designer picks
018
Trendspotting for
the New Year
TROY WILLIAMS
VICE PRESIDENT, GLOBAL BRAND DESIGN
AMERICAN EXPRESS CO.
@troypwms
troy_williams@fitnyc.edu
1. Connected Design
[2]
Digitally active home services allow for home
automation-whenever, wherever-from security to climate
to voice commands. Think smart locks, the Nest thermostat
(pictured) and the Wink home app, all designed to put you in
control of your home in real time.
2. Outdoors In
When we bring the great outdoors into our indoor
environments, the space feels fresh and inviting, and
consumers feel right at home. In the American Express
Centurion Lounges, card members are immediately greeted
by a "Green Wall" that welcomes them into the space.
[1]
Photo courtesy of AMERICAN EXPRESS
3. Beacon Power
[4]
Beacons-instruments that allow a mobile device to receive
personalized information from a store-align with existing
technology to empower consumers and guide their retail
journey. When we use these tools, we better understand their
paths and provide a more relevant experience.
Photo courtesy of UNIVERSAL DISPLAY/ICONEME
4. Design for Everyone
With Instagram and Pinterest serving as mood boards and
inspiration-and interior decorating services going
digital-design is accessible to everyone with sites like
Homepolish and Laurel & Wolf, among others.
5. Faux Natural
[3]
Keeping the aesthetics of natural materials but
manufactured to add durability, new faux-natural
materials-especially those that replicate the look of
stone-bring all the beauty without the wear and tear. This
mannequin from Atrezzo realistically mimics the luxe look
of marble with a painted finish.
TROY WILLIAMS IS RESPONSIBLE FOR ALL ASPECTS OF IDENTITY
AND DESIGN FOR AMERICAN EXPRESS CO. AND OVERSEES THE
IN-HOUSE CREATIVE SERVICES AGENCY, ONBRAND. BEFORE
JOINING THE COMPANY IN 2006, HE HELD VARIOUS CREATIVE
MARKETING POSITIONS FOR SEVERAL COMPANIES, INCLUDING
CHANEL USA AND FOOTLOCKER WORLDWIDE. IN ADDITION TO HIS
FULL-TIME DUTIES AT AMERICAN EXPRESS, HE ALSO IS AN
ADJUNCT PROFESSOR AT FIT IN NEW YORK, WHERE HE TEACHES
VARIOUS BRANDING AND DESIGN DISCIPLINES.
[5]
JANUARY 2016
DESIGNRETAILONLINE.COM
http://www.DESIGNRETAILONLINE.COM
Table of Contents for the Digital Edition of design:retail - January 2016
design:retail - January 2016
Contents
Editor’s Note
Show Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Have You Heard?
The Visual Eye
Searching for Steve Jobs
Searching for Steve Jobs
Winning Windows
Visual Eye
ShopWithMe
COS
Visual Products
Backstory
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