design:retail - June 2016 - (Page 12)
we love this!
012
Farm Fresh
F
arm-to-table is a commonly used term
in the hospitality industry. But what if
you are in an urban environment, and the
nearest farm is hundreds of miles away?
How can you guarantee the freshness of
your ingredients, especially during the winter?
That was the thought process behind INFARM,
an indoor farming start-up based in Berlin, whose
vertical "farms" grow fresh local produce hydroponically 365 days a year. The units were designed
by INFARM in collaboration with global design
firm IDEO. The plants grow on a thin layer of water
June 2016
DesignRetailonline.com
enriched by fertilizers and oxygen, while custom
LED growing lights mimic the sun.
The first in-store farm-growing leafy greens
and unique herbs-is located in Berlin's Metro Cash
& Carry, a wholesale supermarket frequented by
chefs shopping for ingredients. Local chefs can use
an app to special order greens or herbs they can't
find other places, and INFARM will deliver the
seeds to Metro and start to grow them.
INFARM plans to start selling its vertical farms to
businesses worldwide in the next year, and is working on units that will also be able to grow vegetables.
gloBalsHoP.oRg
Growing produce in urban areas cuts down on
transportation, logistics and operational costs, and
guarantees fresh and flavorful food, according to Erez
Galonska, co-founder and CEO of INFARM.
"We envision a future in which cities become selfsufficient in their food production," he says. "With
our technology, one can build vertical farms in restaurants, hotels, supermarkets, co-working spaces,
hospitals and even in your home, while achieving
the efficiency of state-of-the-art greenhouses."
Attention shoppers, there's a green up on Aisle 5.
- Michelle M. Havich
Photos by MERAV MAROODY
http://www.DesignRetailonline.com
http://www.gloBalsHoP.oRg
Table of Contents for the Digital Edition of design:retail - June 2016
design:retail - June 2016
Contents
Editor's Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
How'd They Do That?
Mingle
Have You Heard?
The Visual Eye
Searching for Steve Jobs
Samsung 837
Tech Disruptors
Products
Backstory
design:retail - June 2016
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