design:retail - January 2017 - OI4


BUILT FOR YOUR BRAND
RETAIL QUALITY P.O.P.

In 2016, Wilson Sporting Goods introduced the
first smart football and basketball to the market.
With a higher price point than their standard
equipment, they knew they needed to create
a strong connection, engaging with shoppers
through an elevated product presentation.
Wilson came to the table with an initial design
concept that was beyond their budget and had
manufacturing lead-times past their product
launch date. The OPTO engineering team
quickly processed through the initial design, and
determined ways to reduce costs through the use
of standard and customized components.

SERVICES PROVIDED

Initial design concept.

The result - an on-brand, retail quality product
display, at the right price and on time, boasting
their newest innovation.

DESIGN INTERPRETATION
COST CONTAINMENT ANALYSIS
PMS COLOR MATCHING
GRAPHICS INTEGRATION
PACKAGING + CAPACITY EVALUATION
RAPID PROTOTYPING
SPECIALTY SHIPPING PACKAGING
FULLFILLMENT + DISTRIBUTION
DROP SHIPPING TO 120 LOCATIONS

4

(800) 248 OPTO

Wilson's signature red logo with Connected
emblem needed to be matched to tie in
the brand at eye level. Custom mixed
powdercoat paint matched the promotional
graphics perfectly.



Table of Contents for the Digital Edition of design:retail - January 2017

design:retail - January 2017
Contents
Editor’s Note
Globalshop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Have You Heard?
Mingle
Searching for Steve Jobs
Winning Windows
The Visual Eye
Anthropologie & Co.
Window Warriors
Products: Mannequins
Backstory
design:retail - January 2017 - Intro
design:retail - January 2017 - CT1
design:retail - January 2017 - CT2
design:retail - January 2017 - design:retail - January 2017
design:retail - January 2017 - Cover2
design:retail - January 2017 - 1
design:retail - January 2017 - Contents
design:retail - January 2017 - 3
design:retail - January 2017 - 4
design:retail - January 2017 - 5
design:retail - January 2017 - Editor’s Note
design:retail - January 2017 - 7
design:retail - January 2017 - Globalshop Talk
design:retail - January 2017 - 9
design:retail - January 2017 - On Trend
design:retail - January 2017 - 11
design:retail - January 2017 - We Love This!
design:retail - January 2017 - 13
design:retail - January 2017 - 14
design:retail - January 2017 - 15
design:retail - January 2017 - Designer Picks
design:retail - January 2017 - 17
design:retail - January 2017 - Clicks & Mortar
design:retail - January 2017 - 19
design:retail - January 2017 - Have You Heard?
design:retail - January 2017 - 21
design:retail - January 2017 - Mingle
design:retail - January 2017 - 23
design:retail - January 2017 - 24
design:retail - January 2017 - 25
design:retail - January 2017 - 26
design:retail - January 2017 - 27
design:retail - January 2017 - Searching for Steve Jobs
design:retail - January 2017 - 29
design:retail - January 2017 - Winning Windows
design:retail - January 2017 - 31
design:retail - January 2017 - 32
design:retail - January 2017 - 33
design:retail - January 2017 - 34
design:retail - January 2017 - 35
design:retail - January 2017 - 36
design:retail - January 2017 - OICover1
design:retail - January 2017 - OICover2
design:retail - January 2017 - OI1
design:retail - January 2017 - OI2
design:retail - January 2017 - OI3
design:retail - January 2017 - OI4
design:retail - January 2017 - OI5
design:retail - January 2017 - OI6
design:retail - January 2017 - OI7
design:retail - January 2017 - OI8
design:retail - January 2017 - OI9
design:retail - January 2017 - OI10
design:retail - January 2017 - OI11
design:retail - January 2017 - OI12
design:retail - January 2017 - OI13
design:retail - January 2017 - OICover4
design:retail - January 2017 - 37
design:retail - January 2017 - 38
design:retail - January 2017 - 39
design:retail - January 2017 - Anthropologie & Co.
design:retail - January 2017 - 41
design:retail - January 2017 - 42
design:retail - January 2017 - 43
design:retail - January 2017 - 44
design:retail - January 2017 - 45
design:retail - January 2017 - 46
design:retail - January 2017 - 47
design:retail - January 2017 - Window Warriors
design:retail - January 2017 - 49
design:retail - January 2017 - 50
design:retail - January 2017 - 51
design:retail - January 2017 - 52
design:retail - January 2017 - 53
design:retail - January 2017 - 54
design:retail - January 2017 - 55
design:retail - January 2017 - 56
design:retail - January 2017 - 57
design:retail - January 2017 - 58
design:retail - January 2017 - 59
design:retail - January 2017 - Products: Mannequins
design:retail - January 2017 - 61
design:retail - January 2017 - 62
design:retail - January 2017 - 63
design:retail - January 2017 - Backstory
design:retail - January 2017 - Cover3
design:retail - January 2017 - Cover4
http://www.nxtbook.com/nxtbooks/designretail/20190910
http://www.nxtbook.com/nxtbooks/designretail/201907
http://www.nxtbook.com/nxtbooks/designretail/201906_v2
http://www.nxtbook.com/nxtbooks/designretail/201906
http://www.nxtbook.com/nxtbooks/designretail/201905_v2
http://www.nxtbook.com/nxtbooks/designretail/201905
http://www.nxtbook.com/nxtbooks/designretail/201904
http://www.nxtbook.com/nxtbooks/designretail/2019_v2
http://www.nxtbook.com/nxtbooks/designretail/201903_v2
http://www.nxtbook.com/nxtbooks/designretail/201903
http://www.nxtbook.com/nxtbooks/designretail/20190102_v2
http://www.nxtbook.com/nxtbooks/designretail/20190102
http://www.nxtbook.com/nxtbooks/designretail/20181112_v2
http://www.nxtbook.com/nxtbooks/designretail/20181112
http://www.nxtbook.com/nxtbooks/designretail/201810
http://www.nxtbook.com/nxtbooks/designretail/201809
http://www.nxtbook.com/nxtbooks/designretail/201808
http://www.nxtbook.com/nxtbooks/designretail/201807
http://www.nxtbook.com/nxtbooks/designretail/20180607
http://www.nxtbook.com/nxtbooks/designretail/20180405
http://www.nxtbook.com/nxtbooks/designretail/201803
http://www.nxtbook.com/nxtbooks/designretail/201802
http://www.nxtbook.com/nxtbooks/designretail/201801
http://www.nxtbook.com/nxtbooks/designretail/20171112
http://www.nxtbook.com/nxtbooks/designretail/201710
http://www.nxtbook.com/nxtbooks/designretail/201709
http://www.nxtbook.com/nxtbooks/designretail/201708
http://www.nxtbook.com/nxtbooks/designretail/201707
http://www.nxtbook.com/nxtbooks/designretail/201706
http://www.nxtbook.com/nxtbooks/designretail/201704
http://www.nxtbook.com/nxtbooks/designretail/201703
http://www.nxtbook.com/nxtbooks/designretail/201702
http://www.nxtbook.com/nxtbooks/designretail/201701
http://www.nxtbook.com/nxtbooks/designretail/20161112
http://www.nxtbook.com/nxtbooks/designretail/201610
http://www.nxtbook.com/nxtbooks/designretail/201609
http://www.nxtbook.com/nxtbooks/designretail/201608
http://www.nxtbook.com/nxtbooks/designretail/201607
http://www.nxtbook.com/nxtbooks/designretail/201606
http://www.nxtbook.com/nxtbooks/designretail/20160405
http://www.nxtbook.com/nxtbooks/designretail/201603
http://www.nxtbook.com/nxtbooks/designretail/201602
http://www.nxtbook.com/nxtbooks/designretail/201601
http://www.nxtbook.com/nxtbooks/designretail/20151112
http://www.nxtbook.com/nxtbooks/designretail/201510
http://www.nxtbook.com/nxtbooks/designretail/201509
http://www.nxtbook.com/nxtbooks/designretail/201508
http://www.nxtbook.com/nxtbooks/designretail/201507
http://www.nxtbook.com/nxtbooks/designretail/201506
http://www.nxtbook.com/nxtbooks/designretail/20150405
http://www.nxtbook.com/nxtbooks/designretail/201503
http://www.nxtbook.com/nxtbooks/designretail/201502
http://www.nxtbook.com/nxtbooks/designretail/201501
http://www.nxtbook.com/nxtbooks/designretail/20141112
http://www.nxtbook.com/nxtbooks/designretail/201410
http://www.nxtbook.com/nxtbooks/designretail/201409
http://www.nxtbook.com/nxtbooks/designretail/201408
http://www.nxtbook.com/nxtbooks/designretail/201407
http://www.nxtbook.com/nxtbooks/designretail/201406
http://www.nxtbook.com/nxtbooks/designretail/20140405
http://www.nxtbook.com/nxtbooks/designretail/201403
http://www.nxtbook.com/nxtbooks/designretail/201402
http://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
http://www.nxtbookMEDIA.com