design:retail - April 2017 - 14
on trend
014
VIRTUAL VISUALIZATION
I
T IS HARD not to be intrigued by commercials promoting virtual reality (VR)
headsets. But what is that experience
really about? Is there value beyond entertainment? Advancements in technology
always are a trending topic; however, it
is how that technology is applied to the retail industry and leveraged to enhance the shopping
experience that truly makes it newsworthy.
A collaboration between Marxent-which specializes in augmented reality (AR), VR and 3-D
solutions-and Ashley Furniture HomeStores is
worthy of attention. The companies are showing
how technology can not only enhance the shopping experience, but also create exceptional value
for customers.
"Buying furniture can be emotional and timeconsuming, as people try to envision how different
products, finishes and styles will reflect their
taste and look in the context of their homes," says
Beck Besecker, CEO and co-founder of Marxent.
"Through a combination of mobile AR and in-store
VR apps, Ashley Furniture HomeStores will be able
APRIL/MAY 2017
DESIGNRETAILONLINE.COM
to offer its customers the chance to visualize products in-context before they buy. The ultimate goal
is customer satisfaction through providing realistic
visual information about fit and finish."
This experience, which is launching in Ashley
Furniture HomeStores in select markets in 2017, will
allow shoppers to visit a store and design their room
on an iPad with the help of a concierge. Customers
will be able to define a footprint and then drag and
drop Ashley products into the room in an entirely
virtual environment. The design is then exported
to an HTC Vive, where they can see how different
pieces, colors and finishes look together. The system
GLOBALSHOP.ORG
will calculate a bill of goods and provide the opportunity for the information to be shared with family
and friends via social media.
Outside of the store experience, customers will
have the ability to download an Ashley AR app and
use the camera on their device to place 3-D products
within the context of their actual space and see how
the furniture works with their existing possessions.
"Our data shows that a combination of 3-D
visualization, seeing, touching and feeling actual products, combined with the consultation
of our knowledgeable salespeople, will lead to a
stand-apart customer experience that is locationflexible," says Todd Wanek, Ashley's president
and CEO.
Just as Ashley has looked at how this technology
adds value to the shopper and supports confident
decision making, Besecker believes it is important
for retailers contemplating 3-D products to stay focused on how the customer wants to use them in
their buying journey.
Consider it the latest twist on "try before you buy."
- Jenny S. Rebholz
Photos courtesy of MARXENT
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - April 2017
design:retail - April 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Mingle
Have You Heard?
Ask Judy
Shopping with Paco
2017 Markopoulos Award Winner
40 Under 40
Foot Locker
GlobalShop 2017 Roundup
ICFF Products
Backstory
design:retail - April 2017 - Intro
design:retail - April 2017 - CT1
design:retail - April 2017 - CT2
design:retail - April 2017 - design:retail - April 2017
design:retail - April 2017 - Cover2
design:retail - April 2017 - 1
design:retail - April 2017 - Contents
design:retail - April 2017 - 3
design:retail - April 2017 - 4
design:retail - April 2017 - 5
design:retail - April 2017 - Editor’s Note
design:retail - April 2017 - 7
design:retail - April 2017 - On Trend
design:retail - April 2017 - 9
design:retail - April 2017 - 10
design:retail - April 2017 - 11
design:retail - April 2017 - 12
design:retail - April 2017 - 13
design:retail - April 2017 - 14
design:retail - April 2017 - 15
design:retail - April 2017 - We Love This!
design:retail - April 2017 - 17
design:retail - April 2017 - 18
design:retail - April 2017 - 19
design:retail - April 2017 - Designer Picks
design:retail - April 2017 - 21
design:retail - April 2017 - Clicks & Mortar
design:retail - April 2017 - 23
design:retail - April 2017 - Mingle
design:retail - April 2017 - 25
design:retail - April 2017 - 26
design:retail - April 2017 - 27
design:retail - April 2017 - 28
design:retail - April 2017 - 29
design:retail - April 2017 - Have You Heard?
design:retail - April 2017 - 31
design:retail - April 2017 - 32
design:retail - April 2017 - 33
design:retail - April 2017 - Ask Judy
design:retail - April 2017 - 35
design:retail - April 2017 - 36
design:retail - April 2017 - 37
design:retail - April 2017 - Shopping with Paco
design:retail - April 2017 - 39
design:retail - April 2017 - 2017 Markopoulos Award Winner
design:retail - April 2017 - 41
design:retail - April 2017 - 42
design:retail - April 2017 - 43
design:retail - April 2017 - 44
design:retail - April 2017 - 45
design:retail - April 2017 - 40 Under 40
design:retail - April 2017 - 47
design:retail - April 2017 - 48
design:retail - April 2017 - 49
design:retail - April 2017 - 50
design:retail - April 2017 - 51
design:retail - April 2017 - 52
design:retail - April 2017 - 53
design:retail - April 2017 - 54
design:retail - April 2017 - 55
design:retail - April 2017 - Foot Locker
design:retail - April 2017 - 57
design:retail - April 2017 - 58
design:retail - April 2017 - OICover1
design:retail - April 2017 - OICover2
design:retail - April 2017 - OI1
design:retail - April 2017 - OI2
design:retail - April 2017 - OI3
design:retail - April 2017 - OI4
design:retail - April 2017 - OI5
design:retail - April 2017 - OI6
design:retail - April 2017 - OI7
design:retail - April 2017 - OI8
design:retail - April 2017 - OI9
design:retail - April 2017 - OI10
design:retail - April 2017 - OI11
design:retail - April 2017 - OI12
design:retail - April 2017 - OI13
design:retail - April 2017 - OICover4
design:retail - April 2017 - 59
design:retail - April 2017 - 60
design:retail - April 2017 - 61
design:retail - April 2017 - GlobalShop 2017 Roundup
design:retail - April 2017 - 63
design:retail - April 2017 - 64
design:retail - April 2017 - 65
design:retail - April 2017 - 66
design:retail - April 2017 - 67
design:retail - April 2017 - 68
design:retail - April 2017 - 69
design:retail - April 2017 - 70
design:retail - April 2017 - 71
design:retail - April 2017 - 72
design:retail - April 2017 - 73
design:retail - April 2017 - 74
design:retail - April 2017 - 75
design:retail - April 2017 - ICFF Products
design:retail - April 2017 - 77
design:retail - April 2017 - 78
design:retail - April 2017 - 79
design:retail - April 2017 - Backstory
design:retail - April 2017 - Cover3
design:retail - April 2017 - Cover4
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https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
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https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
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https://www.nxtbookmedia.com