design:retail - April 2017 - 60

060

chicer, fashion-conscious tone within the store,
calling out fitness-oriented women who can relate
to "the urban feel of the materials," Spiess says.
SIX:02 "speaks to our female consumer with
fashion-forward focus and allows her to 'express
her style and own her moment,'" Kroll notes,
while The Collections space offers "a unique shopping experience of ever-changing storytelling" and
"elevated styling service," too.
"There is a blending of the elements of design
studio and gym," Spiess says. "The platforms,
racks and wall panels allow the environment to
constantly evolve and be an expression of what's
hot. The Collection is a rotational space that requires a commitment to rapid change. The space
was designed to have a 'skeletal' fixture system
that could easily transform into a different brand
experience monthly."
And while SIX:02 might resonate with one
woman, another might be easily drawn to Puma's
white and red neon-lit, sleek, boxed-in black
shelving units or adidas' exclusive conceptual

space, dubbed The Foundation. The point is that
the styles don't compete, but "live together and are
all equally compelling," Spiess explains.
Beyond honoring brand storytelling, it was also
important to create a destination that spoke to the
modern, tech-driven shopper's interests.
"We wanted to create a destination for
'sneakerheads'-an inclusive place where people
feel comfortable and inspired," Spiess says. To that
effect, plenty of seating throughout the space lets
people not only try on sneakers and watch videos,
but also encourages them to "pause, take a selfie
and just enjoy the vibe," he adds. "It needed to be
a place where fashion, music and art intersect. The
space has a lot of energy, because it incorporates all
of these elements."
One of Spiess' favorite moments hones in on the
on-brand "iconic" escalators that greet shoppers
APRIL/MAY 2017

DESIGNRETAILONLINE.COM

GLOBALSHOP.ORG

coming in from bustling 34th Street, featuring tinted red glass, red handrails and glowing white light.
To the right, a timeline created by a New York
artist takes consumers through a brief history of
Foot Locker, while the left wall is made up of a cool,
multilevel media display that wows visitors making
their way up to the second story where the merchandise is housed.
Shoppers can look forward to Snapchat-worthy
"unique interactive activation moments," like the
LED wall, which offers sporty eye candy and acts
"as a powerful messaging piece that allows for digital integration of athlete communications, social
media, event calendar postings, product launch
and in-store promotions to create an enhanced
retail experience that connects the consumer to
relevant content of sneaker culture," Kroll says.
With no product offered on the first level, Spiess


http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

Table of Contents for the Digital Edition of design:retail - April 2017

design:retail - April 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Mingle
Have You Heard?
Ask Judy
Shopping with Paco
2017 Markopoulos Award Winner
40 Under 40
Foot Locker
GlobalShop 2017 Roundup
ICFF Products
Backstory
design:retail - April 2017 - Intro
design:retail - April 2017 - CT1
design:retail - April 2017 - CT2
design:retail - April 2017 - design:retail - April 2017
design:retail - April 2017 - Cover2
design:retail - April 2017 - 1
design:retail - April 2017 - Contents
design:retail - April 2017 - 3
design:retail - April 2017 - 4
design:retail - April 2017 - 5
design:retail - April 2017 - Editor’s Note
design:retail - April 2017 - 7
design:retail - April 2017 - On Trend
design:retail - April 2017 - 9
design:retail - April 2017 - 10
design:retail - April 2017 - 11
design:retail - April 2017 - 12
design:retail - April 2017 - 13
design:retail - April 2017 - 14
design:retail - April 2017 - 15
design:retail - April 2017 - We Love This!
design:retail - April 2017 - 17
design:retail - April 2017 - 18
design:retail - April 2017 - 19
design:retail - April 2017 - Designer Picks
design:retail - April 2017 - 21
design:retail - April 2017 - Clicks & Mortar
design:retail - April 2017 - 23
design:retail - April 2017 - Mingle
design:retail - April 2017 - 25
design:retail - April 2017 - 26
design:retail - April 2017 - 27
design:retail - April 2017 - 28
design:retail - April 2017 - 29
design:retail - April 2017 - Have You Heard?
design:retail - April 2017 - 31
design:retail - April 2017 - 32
design:retail - April 2017 - 33
design:retail - April 2017 - Ask Judy
design:retail - April 2017 - 35
design:retail - April 2017 - 36
design:retail - April 2017 - 37
design:retail - April 2017 - Shopping with Paco
design:retail - April 2017 - 39
design:retail - April 2017 - 2017 Markopoulos Award Winner
design:retail - April 2017 - 41
design:retail - April 2017 - 42
design:retail - April 2017 - 43
design:retail - April 2017 - 44
design:retail - April 2017 - 45
design:retail - April 2017 - 40 Under 40
design:retail - April 2017 - 47
design:retail - April 2017 - 48
design:retail - April 2017 - 49
design:retail - April 2017 - 50
design:retail - April 2017 - 51
design:retail - April 2017 - 52
design:retail - April 2017 - 53
design:retail - April 2017 - 54
design:retail - April 2017 - 55
design:retail - April 2017 - Foot Locker
design:retail - April 2017 - 57
design:retail - April 2017 - 58
design:retail - April 2017 - OICover1
design:retail - April 2017 - OICover2
design:retail - April 2017 - OI1
design:retail - April 2017 - OI2
design:retail - April 2017 - OI3
design:retail - April 2017 - OI4
design:retail - April 2017 - OI5
design:retail - April 2017 - OI6
design:retail - April 2017 - OI7
design:retail - April 2017 - OI8
design:retail - April 2017 - OI9
design:retail - April 2017 - OI10
design:retail - April 2017 - OI11
design:retail - April 2017 - OI12
design:retail - April 2017 - OI13
design:retail - April 2017 - OICover4
design:retail - April 2017 - 59
design:retail - April 2017 - 60
design:retail - April 2017 - 61
design:retail - April 2017 - GlobalShop 2017 Roundup
design:retail - April 2017 - 63
design:retail - April 2017 - 64
design:retail - April 2017 - 65
design:retail - April 2017 - 66
design:retail - April 2017 - 67
design:retail - April 2017 - 68
design:retail - April 2017 - 69
design:retail - April 2017 - 70
design:retail - April 2017 - 71
design:retail - April 2017 - 72
design:retail - April 2017 - 73
design:retail - April 2017 - 74
design:retail - April 2017 - 75
design:retail - April 2017 - ICFF Products
design:retail - April 2017 - 77
design:retail - April 2017 - 78
design:retail - April 2017 - 79
design:retail - April 2017 - Backstory
design:retail - April 2017 - Cover3
design:retail - April 2017 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
https://www.nxtbook.com/nxtbooks/designretail/20200102
https://www.nxtbook.com/nxtbooks/designretail/20191112
https://www.nxtbook.com/nxtbooks/designretail/20190910
https://www.nxtbook.com/nxtbooks/designretail/201907
https://www.nxtbook.com/nxtbooks/designretail/201906_v2
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https://www.nxtbook.com/nxtbooks/designretail/20190102_v2
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https://www.nxtbook.com/nxtbooks/designretail/20161112
https://www.nxtbook.com/nxtbooks/designretail/201610
https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
https://www.nxtbook.com/nxtbooks/designretail/20160405
https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com