design:retail - July 2017 - 12

on trend

012

↑ Current
→ Meditation

↑ Surterra
← Wellness

Alternative
Wellness

W

HEN DESIGNING SPACES for well-

ness, it's important to connect
with the target audience, the
people who are actually walking
through the doors looking for a
better, more well-balanced life.
When Toronto-based figure3 was approached by
Surterra Therapeutics to design a medical marijuana
dispensary in Tampa, Fla., the firm reached out to
actual caregivers and users of medical marijuana
for insights. Positive thoughts about the products
included nature, compassion and connection. "We
tried to find the connection point," says Mardi Najafi,
senior team leader with figure3. "And the connection point right at the core center was food."

JULY 2017

DESIGNRETAILONLINE.COM

Think healthy, organic food; gathering around
a table; good memories. Using that, the team
focused on creating a more homey experience in
the main consultation area, which features a communal island with stools around it, resembling a
comfortable kitchen. "It's not a sales counter, me
versus you. We're there to collaborate and engage,"
Najafi says.
Warm toned woods and other natural materials
and concrete, along with a neutral and soothing
color palette, put customers at ease.
For the product side of the store, where dummy
versions of items including creams, patches and
oils are displayed (laws don't allow actual products to be out on the floor), the store resembles a
garden, surrounded by an open "trellis." "It's like
the structure of a greenhouse or your back patio,"
Najafi says.
User feedback and research also was key for
Columbus, Ohio-based FITCH's design of Current
Meditation, a modern meditation studio in Phoenix.
FITCH's Phoenix studio was approached
about the prospect of bringing meditation to the
masses. "They asked, 'How can we bring mindfulness into a franchise-able retail practice, and
affect the culture?'" recalls Jay Adams, design
director, FITCH.
In their research, the design team immersed

GLOBALSHOP.ORG

themselves in the mindfulness of meditation, holding classes at every meeting with different guides.
After more research and user interviews, the design team moved toward the idea of "a local mental
gym that felt like an upscale space that would give
[people] the yearning to come in," Adams says.
It all came down to the studio, which is an acoustically sealed space with a platform for the guide
to sit on while he or she leads people through the
meditation session. The guide is in full control of
the lighting in the space, which is designed to give
people the feeling that the space is infinite.
Outside of the studio, a decompression zone
features lockers where people can write their presession expectations and after-session thoughts.
A communal area with a table and tea encourages
visitors to gather and talk about their meditation
experience or different classes.
"It was important for this space to feel human.
If it was too processed, too clean, too linear, it
wouldn't allow the person to give meaning to their
experience," Adams says. "So we had to have natural
finishes." These finishes included a mosaic wall of
repurposed white oak squares and a warm tile floor.
For each of these brands, having customer opinions guide the design process resulted in atmospheres
that are comfortable and welcoming, both mentally
and physically.
- Michelle M. Havich
Current Meditation photos courtesy of FITCH AND RELENTLESS INC.


http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

Table of Contents for the Digital Edition of design:retail - July 2017

design:retail - July 2017
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
Clicks & Mortar
Postcard
Mingle
Before & After
How'd They Do That?
Inspirations
Have You Heard?
Ask Judy
Shopping with Paco
Best Friends Animal Society
b8ta
Design Within Reach
Fixture Leaders
Products
Backstory
design:retail - July 2017 - Intro
design:retail - July 2017 - CT1
design:retail - July 2017 - CT2
design:retail - July 2017 - design:retail - July 2017
design:retail - July 2017 - Cover2
design:retail - July 2017 - 1
design:retail - July 2017 - Contents
design:retail - July 2017 - 3
design:retail - July 2017 - 4
design:retail - July 2017 - 5
design:retail - July 2017 - Editor’s Note
design:retail - July 2017 - 7
design:retail - July 2017 - On Trend
design:retail - July 2017 - 9
design:retail - July 2017 - 10
design:retail - July 2017 - 11
design:retail - July 2017 - 12
design:retail - July 2017 - 13
design:retail - July 2017 - We Love This!
design:retail - July 2017 - 15
design:retail - July 2017 - 16
design:retail - July 2017 - 17
design:retail - July 2017 - 18
design:retail - July 2017 - 19
design:retail - July 2017 - Designer Picks
design:retail - July 2017 - 21
design:retail - July 2017 - Clicks & Mortar
design:retail - July 2017 - 23
design:retail - July 2017 - Postcard
design:retail - July 2017 - 25
design:retail - July 2017 - Mingle
design:retail - July 2017 - 27
design:retail - July 2017 - 28
design:retail - July 2017 - 29
design:retail - July 2017 - 30
design:retail - July 2017 - 31
design:retail - July 2017 - 32
design:retail - July 2017 - 33
design:retail - July 2017 - Before & After
design:retail - July 2017 - 35
design:retail - July 2017 - How'd They Do That?
design:retail - July 2017 - 37
design:retail - July 2017 - 38
design:retail - July 2017 - 39
design:retail - July 2017 - Inspirations
design:retail - July 2017 - 41
design:retail - July 2017 - Have You Heard?
design:retail - July 2017 - 43
design:retail - July 2017 - Ask Judy
design:retail - July 2017 - 45
design:retail - July 2017 - Shopping with Paco
design:retail - July 2017 - 47
design:retail - July 2017 - Best Friends Animal Society
design:retail - July 2017 - 49
design:retail - July 2017 - 50
design:retail - July 2017 - 51
design:retail - July 2017 - 52
design:retail - July 2017 - 53
design:retail - July 2017 - 54
design:retail - July 2017 - 55
design:retail - July 2017 - 56
design:retail - July 2017 - 57
design:retail - July 2017 - b8ta
design:retail - July 2017 - 59
design:retail - July 2017 - 60
design:retail - July 2017 - 61
design:retail - July 2017 - 62
design:retail - July 2017 - 63
design:retail - July 2017 - 64
design:retail - July 2017 - TCover1
design:retail - July 2017 - TCover2
design:retail - July 2017 - T1
design:retail - July 2017 - T2
design:retail - July 2017 - T3
design:retail - July 2017 - T4
design:retail - July 2017 - T5
design:retail - July 2017 - T6
design:retail - July 2017 - T7
design:retail - July 2017 - T8
design:retail - July 2017 - TCover3
design:retail - July 2017 - TCover4
design:retail - July 2017 - 65
design:retail - July 2017 - Design Within Reach
design:retail - July 2017 - 67
design:retail - July 2017 - 68
design:retail - July 2017 - 69
design:retail - July 2017 - 70
design:retail - July 2017 - 71
design:retail - July 2017 - 72
design:retail - July 2017 - 73
design:retail - July 2017 - Fixture Leaders
design:retail - July 2017 - 75
design:retail - July 2017 - 76
design:retail - July 2017 - OICover1
design:retail - July 2017 - OICover2
design:retail - July 2017 - OI1
design:retail - July 2017 - OI2
design:retail - July 2017 - OI3
design:retail - July 2017 - OI4
design:retail - July 2017 - OI5
design:retail - July 2017 - OI6
design:retail - July 2017 - OI7
design:retail - July 2017 - OI8
design:retail - July 2017 - OI9
design:retail - July 2017 - OI10
design:retail - July 2017 - OI11
design:retail - July 2017 - OI12
design:retail - July 2017 - OICover3
design:retail - July 2017 - OICover4
design:retail - July 2017 - 77
design:retail - July 2017 - 78
design:retail - July 2017 - 79
design:retail - July 2017 - 80
design:retail - July 2017 - 81
design:retail - July 2017 - 82
design:retail - July 2017 - 83
design:retail - July 2017 - 84
design:retail - July 2017 - 85
design:retail - July 2017 - 86
design:retail - July 2017 - 87
design:retail - July 2017 - 88
design:retail - July 2017 - 89
design:retail - July 2017 - Products
design:retail - July 2017 - 91
design:retail - July 2017 - 92
design:retail - July 2017 - 93
design:retail - July 2017 - 94
design:retail - July 2017 - 95
design:retail - July 2017 - Backstory
design:retail - July 2017 - Cover3
design:retail - July 2017 - Cover4
design:retail - July 2017 - MCover1
design:retail - July 2017 - MCover2
design:retail - July 2017 - M3
design:retail - July 2017 - M4
design:retail - July 2017 - M5
design:retail - July 2017 - M6
design:retail - July 2017 - M7
design:retail - July 2017 - M8
design:retail - July 2017 - M9
design:retail - July 2017 - M10
design:retail - July 2017 - M11
design:retail - July 2017 - M12
design:retail - July 2017 - M13
design:retail - July 2017 - M14
design:retail - July 2017 - M15
design:retail - July 2017 - M16
design:retail - July 2017 - M17
design:retail - July 2017 - M18
design:retail - July 2017 - M19
design:retail - July 2017 - M20
design:retail - July 2017 - M21
design:retail - July 2017 - M22
design:retail - July 2017 - M23
design:retail - July 2017 - M24
design:retail - July 2017 - M25
design:retail - July 2017 - M26
design:retail - July 2017 - M27
design:retail - July 2017 - M28
design:retail - July 2017 - M29
design:retail - July 2017 - M30
design:retail - July 2017 - M31
design:retail - July 2017 - M32
design:retail - July 2017 - M33
design:retail - July 2017 - M34
design:retail - July 2017 - M35
design:retail - July 2017 - M36
design:retail - July 2017 - M37
design:retail - July 2017 - M38
design:retail - July 2017 - M39
design:retail - July 2017 - M40
design:retail - July 2017 - M41
design:retail - July 2017 - M42
design:retail - July 2017 - M43
design:retail - July 2017 - M44
design:retail - July 2017 - M45
design:retail - July 2017 - M46
design:retail - July 2017 - M47
design:retail - July 2017 - M48
design:retail - July 2017 - M49
design:retail - July 2017 - M50
design:retail - July 2017 - M51
design:retail - July 2017 - M52
design:retail - July 2017 - M53
design:retail - July 2017 - M54
design:retail - July 2017 - M55
design:retail - July 2017 - M56
design:retail - July 2017 - M57
design:retail - July 2017 - M58
design:retail - July 2017 - M59
design:retail - July 2017 - M60
design:retail - July 2017 - M61
design:retail - July 2017 - M62
design:retail - July 2017 - M63
design:retail - July 2017 - M64
design:retail - July 2017 - M65
design:retail - July 2017 - M66
design:retail - July 2017 - M67
design:retail - July 2017 - M68
design:retail - July 2017 - M69
design:retail - July 2017 - M70
design:retail - July 2017 - M71
design:retail - July 2017 - M72
design:retail - July 2017 - M73
design:retail - July 2017 - M74
design:retail - July 2017 - M75
design:retail - July 2017 - M76
design:retail - July 2017 - M77
design:retail - July 2017 - M78
design:retail - July 2017 - MCover3
design:retail - July 2017 - MCover4
http://www.nxtbook.com/nxtbooks/designretail/20191112
http://www.nxtbook.com/nxtbooks/designretail/20190910
http://www.nxtbook.com/nxtbooks/designretail/201907
http://www.nxtbook.com/nxtbooks/designretail/201906_v2
http://www.nxtbook.com/nxtbooks/designretail/201906
http://www.nxtbook.com/nxtbooks/designretail/201905_v2
http://www.nxtbook.com/nxtbooks/designretail/201905
http://www.nxtbook.com/nxtbooks/designretail/201904
http://www.nxtbook.com/nxtbooks/designretail/2019_v2
http://www.nxtbook.com/nxtbooks/designretail/201903_v2
http://www.nxtbook.com/nxtbooks/designretail/201903
http://www.nxtbook.com/nxtbooks/designretail/20190102_v2
http://www.nxtbook.com/nxtbooks/designretail/20190102
http://www.nxtbook.com/nxtbooks/designretail/20181112_v2
http://www.nxtbook.com/nxtbooks/designretail/20181112
http://www.nxtbook.com/nxtbooks/designretail/201810
http://www.nxtbook.com/nxtbooks/designretail/201809
http://www.nxtbook.com/nxtbooks/designretail/201808
http://www.nxtbook.com/nxtbooks/designretail/201807
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http://www.nxtbook.com/nxtbooks/designretail/20171112
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http://www.nxtbook.com/nxtbooks/designretail/201706
http://www.nxtbook.com/nxtbooks/designretail/201704
http://www.nxtbook.com/nxtbooks/designretail/201703
http://www.nxtbook.com/nxtbooks/designretail/201702
http://www.nxtbook.com/nxtbooks/designretail/201701
http://www.nxtbook.com/nxtbooks/designretail/20161112
http://www.nxtbook.com/nxtbooks/designretail/201610
http://www.nxtbook.com/nxtbooks/designretail/201609
http://www.nxtbook.com/nxtbooks/designretail/201608
http://www.nxtbook.com/nxtbooks/designretail/201607
http://www.nxtbook.com/nxtbooks/designretail/201606
http://www.nxtbook.com/nxtbooks/designretail/20160405
http://www.nxtbook.com/nxtbooks/designretail/201603
http://www.nxtbook.com/nxtbooks/designretail/201602
http://www.nxtbook.com/nxtbooks/designretail/201601
http://www.nxtbook.com/nxtbooks/designretail/20151112
http://www.nxtbook.com/nxtbooks/designretail/201510
http://www.nxtbook.com/nxtbooks/designretail/201509
http://www.nxtbook.com/nxtbooks/designretail/201508
http://www.nxtbook.com/nxtbooks/designretail/201507
http://www.nxtbook.com/nxtbooks/designretail/201506
http://www.nxtbook.com/nxtbooks/designretail/20150405
http://www.nxtbook.com/nxtbooks/designretail/201503
http://www.nxtbook.com/nxtbooks/designretail/201502
http://www.nxtbook.com/nxtbooks/designretail/201501
http://www.nxtbook.com/nxtbooks/designretail/20141112
http://www.nxtbook.com/nxtbooks/designretail/201410
http://www.nxtbook.com/nxtbooks/designretail/201409
http://www.nxtbook.com/nxtbooks/designretail/201408
http://www.nxtbook.com/nxtbooks/designretail/201407
http://www.nxtbook.com/nxtbooks/designretail/201406
http://www.nxtbook.com/nxtbooks/designretail/20140405
http://www.nxtbook.com/nxtbooks/designretail/201403
http://www.nxtbook.com/nxtbooks/designretail/201402
http://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
http://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
http://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
http://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
http://www.nxtbookMEDIA.com