design:retail - July 2017 - 16
we love this!
N A BUSY corner in Neumünster,
Germany, a massive shoe shelf opens
itself to the urban environment and
coexists within it. In the new flagship
shop of Stüben Fuß & Schuh-an orthopedic shoemaker and retailer founded in 1895-the
two-story extension features a transparent façade
that was designed as a full-height wooden shelf.
"With a retail concept that aims to offer more
than a simple shopping experience, the store
presents itself to the public space as an open
and innovative building that combines
function, design and
branding," says Henning
Stüben, co-founder of
Urban Agency, the architecture firm behind the
design. "With its striking profile, the building
creates a [stunning]
completion of the urban
block and becomes a landmark in the public space."
With double- and single-height spaces distinguishing the shop's various functions, the
3,600-sq.-ft. shop houses a concrete interior that is
imprinted with the wooden shuttering featured on
the wall opposite the transparent, shelved façade.
Pops of color are incorporated into storage drawers under a staircase, flooring and the bespoke
furniture, which is made from the same larch as
that used on the façade shelf.
An open, upper-level shoemaker's workshop
allows customers to watch craftsmanship in action
through a "glass workshop." On the opposite side,
an office area is reached by a cantilevered staircase
and extends into a catwalk at the floor-to-ceiling
shelved façade. "Viewed from the exterior, the
storefront becomes a type case, framing the changing collection," Stüben says. "Viewed from the
inside, the collection is embedded in the public
space that becomes its changing backdrop."
- Joann Plockova
Top: Photo by THOMAS BERBERIC Left: Photo courtesy of URBAN AGENCY